eCommerce News New Zealand logo
The latest digital commerce news for Kiwi businesses
Story image

Digital marketing platforms join forces to fast-track SEO

By Zach Thompson
Thu 17 Feb 2022

Enterprise organic marketing platform Conductor has acquired business SEO platform ContentKing.

Well-known in the industry for its SEO technology for businesses, ContentKing is responsible for monitoring and managing websites for a range of small and large-scale companies.

ContentKing says their acquisition by Conductor validates the hard work their teams have put in to the company and also represents a significant opportunity to fast-track the SEO industry.

The new partnership offers benefits for both companies, with Conductor being able to establish stronger leadership in the technical SEO space and allow for teams to be connected within businesses to get better results from their work output.

The pandemic has resulted in rapid growth and reliance on businesses having a digital presence, and many organisations are putting their time and effort into SEO.

Conductor says the solution to this growing demand is in the creation of a platform that brings together every component of an SEO workflow.

The company adds that part of that demand is the increasing reliance on technical website monitoring, which it says is the foundation of SEO workflow.\

The acquisition of ContentKing will assist Conductor in its strategy to enable greater leadership in the technical SEO space and better collaboration between teams to provide stronger results in organic marketing with businesses.

Conductor is especially interested in ContentKing’s real-time monitoring capabilities, which it says will allow for state-of-the-art, proactive and integrated workflow in the future of marketing.

“With Conductor and ContentKing joining forces, digital teams will now be able to proactively ensure constant site best practices and quick triage of any future issues.”

“This will result in more time spent improving the overall content and digital experience, and less time fixing problems, losing revenue, and worrying about something going wrong that you didn’t know about or couldn’t previously identify,” Conductor CEO Seth Besmertnik says.

“For ContentKing, this combination meaningfully accelerates our ability to realize our long-term objectives and vision. It’s an exciting opportunity to play a part in building an end-to-end solution for how teams can work together and drive value in an ever-evolving search landscape—a search landscape that never sleeps,” CEO and co-founder of ContentKing Vincent van Scherpenseel says.

Conductor’s platform is designed to facilitate organic marketing success by allowing SEO, Content and Web teams to work together in one place.

ContentKing says that by working with Conductor, the company will be able to address how vital technical SEO is in today’s rapidly evolving search landscape.

The companies this will be achieved by seamlessly combining ContentKing’s real-time monitoring technology with Conductor’s organic marketing platform, allowing for more efficient workflow.

“Conductor is constantly reinventing new ways to help organic marketers unlock greater impact across their organizations, making the addition of ContentKing a natural fit. Now teams can be better aligned, focus more time on high-impact activities, and resolve issues as soon as they occur to maximize their success in search,” Conductor says.

ContentKing says it looks forward to the future and what possibilities lie ahead for innovation in the SEO industry.

“What made this acquisition possible was the fact that Conductor shares the same passionate commitment to innovation and customer success that we value here at ContentKing,” the company says.
 

Related stories
Top stories
Story image
Data Protection
How secure is accounting software data in Aotearoa?
A recent Xero study found ICT spending for NZ businesses has increased 25% compared to pre-pandemic levels, so how safe is accounting software?
Story image
Artificial Intelligence
Salesforce announces new innovations for financial services
Salesforce has launched expanded financial services that offer more targeted and trusted automation to help teams unlock insights, deliver better customer service, and drive operational efficiencies.
Story image
Microsoft
Azure-based technology asBuilt signals better BIM outcomes in NZ
The Microsoft Azure-based asBuilt intelligence hub is helping Kiwi businesses accelerate their building information management potential.
Story image
Digital Transformation
Retailers must invest in new tech to keep up with online shopping demand
There's a higher demand for more purchasing opportunities at our fingertips, as well as greater expectations when it comes to the online customer experience."
Story image
Broadband
Mercury launches broadband and fibre packages for NZ customers
Mercury has officially launched Mercury Broadband, giving its electricity and gas customers the ability to add fibre to their existing Mercury account.
Story image
MYOB
Multiple digital solutions hindering, not helping, Kiwi SMEs
Research has revealed this disconnection of systems is costing businesses time, money and resources, and posing a strategic risk.
Story image
Cloud
Cisco launches AppDynamics Cloud for greater performance
Cisco has launched AppDynamics Cloud, enabling the delivery of better digital experiences by correlating telemetry data from across any cloud environment at scale.
Story image
Remote Working
Globalization Partners to improve global talent hire
Globalization Partners says the global availability of its services will make it fast and simple for companies to hire and pay anyone, anywhere in the world.
Story image
Cybersecurity
Security driving customer identity & access management adoption
"CIAM allows businesses to embed a secure identity layer into their consumer and SaaS applications, facilitating secure, seamless end user experiences."
Story image
Web Development
Whitecliffe fosters careers for the future of tech
Do you want a career in Information Technology, Networking, Web Development, Software Development, or are you looking to upskill?
Story image
Artificial Intelligence
Salesforce harnesses automated solutions with new developments
Salesforce has launched Sales Cloud Unlimited, a new feature to help accelerate productivity with AI and automation.
Story image
trust
Consumers want personalisation, but don't trust brands with their data
Customers expect personalisation during every brand interaction but they don't trust brands to keep their personal data secure and to use it responsibly. 
Story image
Cryptocurrency
NOWPayments launches new service to analyse cryptocurrency fees
NOWPayments has launched a new network fee optimisation solution that analyses current network fees and picks the most profitable option out of the client's payout wallets.
Story image
Infrastructure
Lenovo announces launch of Retail Solutions portfolio in A/NZ
Lenovo has announced the launch of its Lenovo Retail Solutions portfolio across the A/NZ region, which they say will help retailers transform their business and face future retail demands.
Story image
Christchurch
Enable launches free Wi-Fi in Christchurch city centre
Fibre broadband provider, Enable, and the Christchurch City Council have launched their new Christchurch Free Wi-Fi service in the central city. 
Story image
B2B
Corpay partners with supply chain platform PracBiz Exchange
Corpay's new partnership with PracBiz’s allows more than 4000 B2B suppliers on the latter's platform to use Corpay's global payments services.
Story image
Metaverse
How the metaverse will change the future of the supply chain
The metaverse is set to significantly change the way we live and work, so what problems can it solve in supply chain management?
Story image
Dark web
Cybercrime in Aotearoa: How does New Zealand law define it?
‘Cybercrime’ is a term we hear all the time, but what exactly is it, and how does New Zealand define it in legal terms?
Story image
eCommerce
Robust digital warehouse management crucial in Asia-Pacific
Thanks to a network of “cloud” stores, grocery and food delivery providers such as Foodpanda can arrange for these commonly requested items to get packed up and sent over in almost no time.
Story image
Cybersecurity
The link between cybersecurity, extremist threat and misinformation online in Aotearoa
Long story short, it's often the case that misinformation, threat and extremism link closely to cybersecurity issues and cyber harm.
Story image
Contact Centre
Customer service agents don't want to return to contact centres
A new report has revealed that 85% of customer service agents want to work full-time at home and not return to contact centre offices.
Story image
Cybersecurity
Unknown connections: How safe is public WiFi in Aotearoa?
If it's not your own household WiFi, then who has control of your data and is your connection actually safe?
Story image
Phishing
Online identity theft is rising in NZ - here’s what to do about it
It may start with a few stolen details online, but it could end with thousands of dollars missing or worse, a reputation down the drain.
Story image
Data
MYOB improves data visibility and user access with Snowflake
"Solutions such as Snowflake allow us to better understand our customers and make evidence-based decisions on what features work best for them."
Story image
Artificial Intelligence
Accenture shares the benefits of supply chain visibility
It's clear that gaining better visibility into the supply chain will help organisations avoid excess costs, inefficiencies, and complexity to ultimately improve their bottom line.
Story image
Banking
Banks, PSPs prioritising payment modernisation to compete
A new report gives payment providers a forward-looking view of the evolution of payments and investment drivers for modernisation.
Story image
Customer data platform
Adobe updates CDP, puts first-party data front and centre
Adobe has updated its customer data platform (CDP), Adobe Real-Time CDP, to help brands transition from third-party cookies to first-party data.
Story image
Finance
Airwallex launches global payment services in New Zealand
The launch will enable businesses in New Zealand to tap into Airwallex's global payments services, offering an alternative to traditional banks.
Story image
Airwallex
How Airwallex helps businesses achieve globalisation success
As markets continue to shift, businesses need to be able to provide the same quality of service for customers regardless of where they are located around the world.
Story image
Fintech
Corpay announces new collaboration with Triterras
Corpay and fintech firm Triterras have announced a new collaboration between Corpay’s Cross-Border business and Triterras Inc.    
Story image
Manhattan Associates
New late-stage order cancellation to improve customer service
Manhattan Associates launches new service allowing orders to be cancelled up to the point of manifested/loaded status, preventing unwanted shipments and costly returns.
Story image
Music
Mastercard reveals first-ever album titled Priceless
Mastercard's music album Priceless has been unveiled at the Cannes Lions Festival of Creativity and features 10 songs by 10 artists worldwide.
Story image
Cloud
Chatbots gaining momentum in customer service space
Chatbots are gaining momentum in the customer service space, but a human touch still unbeatable, according to a new study.
Story image
Cheetah Digital
Cheetah Digital creates digital success for Starbucks
Cheetah Digital has revealed new insights from its customer Starbucks, demonstrating the success of the company's relationship marketing platform.
Story image
Customer experience
Slingshot partners with Open for single-bill insurance
Slingshot has announced a new partnership with Open that will see house, contents, and landlords’ insurance as well as energy, mobile and broadband delivered on a single bill.
Story image
Artificial Intelligence
Abnormal Security finds financial supply chain under threat
New research by Abnormal Security has found a rising trend in financial supply chain compromise as threat actors increasingly impersonate vendors.
Story image
Salesforce
Data crucial to capture shoppers' wallets post-COVID
First-party data strategies key to driving personalisation, customer satisfaction, and long-lasting relationships according to a new report.
Story image
Collaboration
Informatica expands data capabilities partnership with Snowflake
“Informatica and Snowflake’s deep partnership and joint innovations are critical for customers who are looking to drive value from their data."
Story image
Microsoft
Digital innovation could shape the future of NZ - Microsoft
With cloud technologies available to more people around the world than ever before, it is not only businesses who will benefit from using them.
Story image
Entelar
How TruSens air purifiers can create healthier workspaces
The pandemic has heightened our awareness of our own and others’ health, and made us all much more conscious of the environments we work in.
Story image
Digital wallets
NFTs are ready to disrupt the ticketing world
The last few months have seen NFTs wielded by digital creators to take ownership over their craft and content. Now other industries are beginning to understand the real-world value that these nifty decentralised tokens can provide.
Story image
INTERPOL
Hundreds arrested, millions seized in global INTERPOL investigation
A two-month-long investigation by INTERPOL this year involved 76 countries and clamped down on organised crime groups behind telecommunications and social engineering scams.
Story image
Training
Employers look to hire inexperienced coders due to skills shortage
"Even inexperienced workers without prior qualifications or experience had managed to pivot to new roles in coding as long as they are willing to upskill."
Story image
Skills shortage
Tech salaries increase as skills shortage inflates expectations
More technology professionals will receive a pay rise this coming financial year than last, with skills shortages creating a once-in-a-career market.