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FinTech Easy Business App expands its finance app ecosystem

By Ryan Morris-Reade
Wed 23 Feb 2022

Fintech start-up Easy Business App (formerly Easy Payslip) has announced the launch of a new invoicing solution, Easy Invoicing, specially built for Australian small business owners, sole traders and accountants.

Founded in 2017, the Sydney-based company aims to accompany small business owners throughout their entire digital finance and admin journey, with a pay for what you need and mix and match features model. It also supports accountants in managing their client's financial and reporting obligations and is fully available on mobile.

"Most Fintech solutions on the market today have not been designed specifically for small business owners and sole traders," says Easy Business App co-founder and CEO, Paul Sharpe.

"They're often expensive, complex to navigate and use if you don't have a dedicated finance person, and they're usually part of a locked-in integrated accounting package with lots of unnecessary features aimed at big businesses. 

"Also, none of them today are 100% mobile - as they pretend to be," he adds.

Easy Invoicing is the latest capability in the Easy Business App ecosystem, adding to the existing Payslip and STP compliance solutions. It is a free online estimate and invoice generator that is small business, and sole trader focused.

"Easy Invoicing lets users create professional, customised invoices and quotes in seconds, on the go, and send them by email, text and even WhatsApp, as well as helps make BAS reporting easier," says Sharpe.

Features include overdue reminders and tracking of customer activity. It also helps businesses get paid faster by adding a 1-click card payment link straight from their invoices.

Easy Business App will plant two trees for every account that processes two invoices, including one in Australia and one in a country in need of reforestation. The company aims for over 5,000 trees planted, including 1,000 in Australia, by the end of March.

"Paperwork is a nightmare for small businesses," says Sharpe. "It's difficult to manage, and it's terrible for the environment. So we're inspiring our customers to go paperless by planting trees for each of the first two invoices they send."

Easy Invoicing follows the success of the company's first small business finance solution, Easy Payslip, which comes with embedded Single Touch Payroll (STP) compliance features and was the first payroll app to market that let today's business owners do their payslips any time, anywhere, and truly on any device.

"As we kick off 2022, Easy PaySlip is closing in on AUD $1 billion in processed payroll since the solution was launched in the market in 2018. In 2021 alone, the company also recorded over 10,500 new small business account sign-ups, including 500 Australian accountants," says Sharpe.

This included a significant cross-section of Australian businesses from hairdressers, tradies, consultants, doctors, and a new breed of entrepreneurs that started up micro-businesses during lockdowns, using Easy Payslip.

"Running a business as a sole trader or small business owner can be hard, and third party support expensive," Sharpe continues. "What small businesses tell us is that they're too busy and don't have time to solve everything at once. You shouldn't have to be an accountant or tax expert to run payroll and STP, create professional invoices, or get quick insights into the health of your business. And you certainly shouldn't need to be at a desk in front of a PC."

In the next 12 months, Easy Business App says it expects to have a fully-featured ecosystem to help small business owners - and accountants - with administration, accounting, tax, compliance, websites, and many other needs that are unique to small businesses.

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