Revolut partners with Ardie Savea for NZ campaign on global finance
Revolut has launched its first integrated marketing campaign in New Zealand, featuring All Blacks rugby player Ardie Savea.
The campaign, titled "Boundless Ardies," marks Revolut's initial concerted effort to reach New Zealand consumers with a product-focused approach centred on the practical benefits of its financial app. The promotion, produced in collaboration with production company Eyes and Ears, spans digital media channels and is scheduled to run for eight weeks.
Strategy and messaging
Through the new campaign, Revolut seeks to position its app as a viable alternative to traditional financial service providers in New Zealand by showcasing specific features designed for both local and global use. Leveraging Ardie Savea's profile in rugby, the campaign aligns the 2023 World Rugby Player of the Year and 2025 Super Rugby Pacific Player of the Year's on-field reputation with Revolut's aspirations in the New Zealand market.
The central creative concept depicts a squad of 'Boundless Ardies' - multiple versions of the athlete - each representing a different product function. These include seamless currency exchange and global spending for international travel, instant splitting of group expenses, and customisable security options such as freezing and unfreezing cards directly from the app.
Product features in focus
Key product features highlighted in the campaign are framed around their practical utility for frequent travellers and consumers managing expenses with others. Effortless travel functionality includes real-time currency exchange, eSIM data plans, and the ability to spend globally without additional steps. The split bill feature, promoted by Savea's personal experience, enables instant sharing of group costs, such as meals and transport during sports tours. Custom security functions aim to offer users greater control of their accounts within the app.
Charlie Short, Head of Growth APAC at Revolut, explained the campaign's intent to reflect the global energy and accessibility associated with both Savea and the brand.
Ardie's energy, mobility, and global mindset perfectly capture what Revolut stands for. We've built unique, best-in-class products that let people move money through the world effortlessly, whether that's spending, sending, or saving. With this campaign, we want Kiwis to see what a truly global financial experience looks like, and to experience how Revolut is redefining what modern money should be, both at home and overseas.
Ardie Savea on partnership
Savea noted that his experience with managing financial logistics during international rugby tours contributed to his support for the campaign's core message. Citing issues such as dealing with multiple currencies and group expense sharing on team trips, Savea drew a parallel to the challenges faced by ordinary users traveling or working abroad.
Anyone who travels a lot knows how frustrating currency and split bills can be. When the boys are on tour, we need a fast, easy way to pay each other back for dinner or transport, and Revolut was already the go-to for many of us. It was a natural fit. It's a global brand bringing the next level of innovation to New Zealand, and it's time for Kiwis to see how easy it is to upgrade their finances and get more for their money.
Campaign production and personnel
The campaign was directed by Lee Stapleton and includes contributions from a number of production specialists, with post-production managed by Revolut. Creative direction was overseen by Lee Parker-Stapleton, with additional roles filled by Hannah Short as Marketing Manager and Holly Pollock as Executive Producer, among others. Shooting took place in Wellington, with special thanks extended to Avalon Studios.
