The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
Gartner on MarTech & IT Infrastructure
LiveRamp set to launch its new marketing platform in th...
This month
Gartner Peer Insights on MarTech & CX
Basware unveils global expansion plans after bookings s...
Last month
Forrester Research on MarTech & Commerce Systems
BillingPlatform named Leader by Quadrant Knowledge Solu...
Last month
Frost & Sullivan on MarTech & BI
Vonage to boost Southern Cross Credit Union's customer ...
Last month
IDC on MarTech & CX
Outdated tech & board ignorance costing businesses
Last month
Expert columns
By Olivia Wagner of Proposition
IWD 2024: The neuroscience behind storytelling
This month
By Katie Acheson of Batyr
IWD 2024: Empowering Women’s Mental Health Through Digi...
This month
By Kate Musgrove of Bazaarvoice
IWD 2024: Count her in: Invest in women. Accelerate pro...
This month
By Immy Ewbank of Visualsoft
IWD 2024: Marketing to women: Combining intuition and t...
This month
By Vipul Aggarwal of BetterCommerce
The strategic imperative of integrating offline and onl...
Last month
Interviews
Discussing Telecommunications
Exclusive: How AI Voice Integration is evolving with Se...
Last month
Discussing Financing
Exclusive: How QuickFee simplifies payments for financi...
Wed, 13th Sep 2023
Discussing Commerce Systems
Exclusive: Shopify revamps its Australian partner progr...
Tue, 11th Apr 2023
More expert columns
By Aparna Gray of Twilio
Redefining profit strategies in Australia: The impact o...
Last month
By Jamie Cairns of Fluent Commerce
Less words, more action: How to become a more sustainab...
Last month
By Liz Adeniji of Twilio
Is precise personalisation killing creativity?
Last month
By Nicola Stewart of Projectworks
Five metrics every successful professional services fir...
Last month
By Liam Merrick of ECI Software Solutions
How manufacturers can use real-time data to shape bette...
Last month
By Robert Woolfrey of Twilio
How Australian businesses can transform customer intera...
Last month
Recent news
About Mobility
Twilio unveils Unified Profiles & Agent Copilot for cus...
Yesterday
About Customer Experience
NICE launches next-gen AI tool Enlighten Copilot for CX...
Yesterday
About Transparency
Adobe Firefly unveils Structure Reference for enhanced ...
2 days ago
About Customer Data Platforms
Adobe unveils AI advancements for centralised customer ...
3 days ago
About Content Creation
Adobe's new AI advancements aim to bolster customer exp...
3 days ago
More expert columns
By Robert Woolfrey of Twilio
How Australian businesses can transform customer intera...
Last month
By Jonathan Reeve of Eagle Eye
How Innovative Loyalty Programs Boost Customer Retentio...
Last month
By Frank Baldrighi of GETAC
Four enterprise mobility trends shaping 2024
Last month
By Matt McCormack of Twilio
Call data: Australian businesses’ overlooked tool for s...
Last month
By Jason Carr of Fuel Design Ltd
Enhancing eCommerce customer loyalty: The power of pers...
Last month
By Robert Woolfrey of Twilio
Utilising AI voice technology to exceed Australian cust...
Last month
Video interviews
Discussing Online marketing
Video: 10 Minute IT Jams - An update from Pixis with Ha...
Fri, 17th Nov 2023
Discussing Business Intelligence
Video: 10 Minute IT Jams - An update from Amperity with...
Tue, 17th Oct 2023
Discussing Content Management System
Video: 10 Minute IT Jams - An update from Storyblok wit...
Thu, 28th Sep 2023
Discussing Printing
Video: 10 Minute IT Jams - An update from Ricoh Austral...
Tue, 5th Sep 2023
Discussing Commerce Systems
Video: 10 Minute IT Jams - An update from Fluent Commer...
Fri, 21st Jul 2023
Even more expert columns
By Robert Woolfrey of Twilio
Utilising AI voice technology to exceed Australian cust...
Last month
By Alex Covin of Pendula
Looking ahead: The great marketing technology transitio...
Last month
By Rohit Narang of VXBS, APAC
Business payments outlook in 2024: The four macro trend...
Last month
By Contributor of NICE
Embracing new tools in CX to revolutionise the digital ...
Last month
By Peter Hughes of RingCentral
Putting all your eggs in one communication basket is ne...
Last month
By Steve Young of SnapLogic
Secure Parking transforms with cutting-edge tech
Last month
By Jonathan Reeve of Eagle Eye
Loyalty programs and innovation, experts reveal all
Wed, 31st Jan 2024
By Albert Nel of Contentsquare
The ABCs of top 2024 trends For digital experience succ...
Tue, 30th Jan 2024
By Jonathan Reeve of Eagle Eye
Loyalty, technology and personalisation - what’s new?
Thu, 25th Jan 2024
By Shubham A. Mishra of Pixis
Sailing the big data ocean with the power of AI
Wed, 24th Jan 2024
More news
About Customer Experience
Robert Dyas hits 500 supplier milestone with Virtualsto...
This month
About Development
Tangram expands operations with new hires in UK & Singa...
This month
About Spam
IAS unveils industry-first ad clutter detection with AI...
This month
About Digital Marketing
SAP Emarsys rolls out AI-driven omnichannel marketing e...
This month
About Productivity
Adobe unveils productivity boosting updates for Illustr...
This month
Even more news
About Content Management System
Hygraph & commercetools to boost eCommerce capabilities
Last month
About Cloud / Communication Service Providers
Very Mobile migrates to AWS cloud for enhanced business...
Last month
About Customer Relationship Management
Australia Post signs digital transformation deal with S...
Last month
About Search
85% of Australian e-commerce content found to be plagia...
Last month
About Cloud Services
Developer efficiency boosted by GitHub Copilot Enterpri...
Last month
Job moves
Move at Transparency
KttiPay welcomes Pierre Caserta as new Head of Engineer...
4 days ago
Move at Microsoft
Basware boosts innovation with key AI & CIO appointment...
This month
Move at EMEA
VeUP appoints Cheryl Powell as new Head of HR amid ambi...
Last month
Move at McAfee
BeyondTrust strengthens Asia Pacific expansion with key...
Last month
Move at Deliver In Person
eCommerce expert Lisa Powell joins Deliver In Person's ...
Last month
Other guides
You can read other related guides from Creative Technologies, Artificial Intelligence, Big Data, Business Intelligence, and Customer Data Platforms.
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