2026 Media Kit
TechDay's audience figures come from first-party analytics and internal publishing systems.
Similarweb can be useful for directional market research, but it is a modelled third-party estimate,
not the source of record for TechDay's own sites. That difference matters for specialist B2B and
regional publications, where estimate-based tools can mis-rank niche audiences.
Partner with eCommerceNews New Zealand
Technology news for digital commerce decision-makers
32,032
weekly page impressions
17,618
first-party weekly unique visitors
2,641
newsletter recipients
43%
newsletter open rate
Overview
eCommerce News is a website and email newsletter dedicated to Kiwi businesses. We’re read by businesses already heavily invested in eCommerce as well as those aspiring to be. The size of business is very variable, their interest in transacting online is what brings them together.
Audience
Reader mix and audience profileOrganisation sizes
below 100 seats
77%
below 750 seats
16%
below 2,500 seats
4%
above 2,500 seats
3%
Regional breakdown
Auckland
49%
Wellington
16%
Canterbury
15%
Bay of Plenty
7%
Waikato
5%
Otago
3%
Manawatu-Wanganui
3%
Other regions
2%
Top job titles
eCommerce / Digital Manager
31%
Founder / Owner
20%
Marketing Manager
17%
Product / Merchandising Manager
13%
Operations Manager
11%
IT / Technology Manager
8%
Top organisation types
Fashion and footwear
20%
Furniture and housewares
17%
Recreational goods
14%
Hospitality
13%
Tech and electrical
13%
Health and beauty
10%
Grocery and FMCG
8%
Other retail
5%
Traffic Sources & Reader Technology
Traffic sources, devices, and operating systemsTraffic sources
Referral
33%
Search
25%
Email
21%
Direct
21%
Reader technology
Devices
Desktop devices
81%
Mobile devices
15%
Tablet devices
4%
Operating systems
Windows
64%
macOS
21%
iOS
6%
Android
5%
What we cover in New Zealand
AI Agents
AI Ethics & Governance
AI Models
AIOps
Application Programming Interface
Artificial General Intelligence
Artificial Intelligence
Buy Now Pay Later
Commerce Systems
Copilots
Crypto
Customer Data Platforms
Customer Experience
Customer Relationship Management
Data Analytics
Data Science
Digital Signage
Digital Transformation
Digital twins
eCommerce
Enterprise Content Management
Enterprise Resource Planning
Financial Systems
Generative AI
Large Language Models
Low code & No code
Marketing Technologies
Omnichannel
Payment Technologies
Personalisation
Public Cloud
Retail technologies
Robotic Process Automation
Small Language Models
Software-as-a-Service
Software Development
Supply Chain
Sponsored Content Options
Simple building blocks that can be bought individually or as a package
News
Press release
We turn your press release into a news story and publish it.
$1,450
Editor written
450 words
Thought leadership
Byline
We edit and publish your supplied thought leadership column.
$1,450
Supplied copy
500 plus words
Advertorial
Editor interview
We research, interview, write, and publish a full sponsored story.
$4,350
Editor written
700-1,000 words
Included with sponsored content
Homepage inclusion
Email newsletter inclusion
Shared on social media
SuperMetrics reporting
Promoted packages can add
Homepage stickiness for two weeks
Newsletter stickiness for two weeks
Guaranteed at least 100,000 impressions and 1,500 reads
Distribution Built In
Every sponsored story is designed to travelHomepages
Stories appear across relevant TechDay homepages and section feeds.
Newsletters
Campaigns are included in our email newsletter ecosystem.
SuperMetrics
Post-campaign reporting shows reads, impressions, and campaign value.
61 specialist tech sites.
8 regions. One network.
eCommerceNews New Zealand is one focused publication inside TechDay's wider human-powered technology news network, giving partners local relevance with network-wide publishing capability.
649,890
Published stories
7
Kiwi sites
Human
POWERED
21st
year of business
Trusted by
Some of the many leading brands that work with TechDay.
Related Media Kits
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Tech-savvy consumers who are interested in computing and future technologies. Including gadget junkies, gamers, social media butterflies, and futurists.
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CIOs, IT managers & other IT decision-makers at large enterprise and government organisations.
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Enterprise cyber security decision-makers, experts, consultants and channel partners selling security.
TelcoNews
Telecommunications & contact center technology decision-makers at large enterprise and government organisations.