Drumbeat CEO: PR was never broken, just out of reach
about 1 hour agoDrumbeat CEO Barney Chunn says AI-powered targeting can bring PR within reach of high-growth companies that couldn't previously afford an agency retainer.
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Our Editorial Team
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Mike Bishara
Features Editor
Mike has a long history writing about the infrastructure, building, construction and safety industries. These days he covers these topics for our Industrial-focused news sites across Australia and New Zealand.
Sean Mitchell
Publisher
Having started his career at Renaissance. Sean joined Apple in Melbourne for a number of years before working in the media space. This started with Review Publishing and later the tech publisher IDG Communications. In 2006 he was involved in the launch of The Channel magazine. As they say – the rest is history.
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.
Anthony Caruana
Interview Editor
Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.
David Shilovsky
Interview Editor
David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.
Donovan Jackson
Interview Editor
Fascinated by the technology industry after a visit to a Computer Faire in 1998, Donovan Jackson first worked as a public relations consultant for enterprise software and hardware distribution companies in 2000, then as a journalist for IDG-affiliated channel and trade publications, and as a producer of commercial content as an agency owner through the 2000s and 2010s. He has served as ITBrief editor in the last days of the printed magazine, and has a long association with TechDay as a contributor to special projects. Donovan has wide interests spanning technology, philosophy, bicycles, literature, psychology, motorcycles, travel, geography, history, general knowledge, and various combinations of these and other subjects.
Analyst Insights
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Drumbeat CEO: PR was never broken, just out of reach
Drumbeat CEO Barney Chunn says AI-powered targeting can bring PR within reach of high-growth companies that couldn't previously afford an agency retainer.
Today
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