All stories - Page 12

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

BigCommerce unveils Catalyst, a next-generation storefront technology set to transform the way brands and retailers operate headless storefronts.

Prospa, a fintech firm, unveils special EOFY offer providing business loans with no interest or repayments for four weeks, aimed at offering much-needed relief to SMEs facing ongoing supply chain and labour cost issues.

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Privacy Commissioner scrutinises Foodstuffs North Island's facial recognition trial over potential privacy issues and concerns about accuracy and bias among New Zealand's diverse populations.

Oracle launches its versatile Generative AI service in Sydney, integrating large language models from Cohive and Meta Llama 2 for diverse business applications.

IAB New Zealand's Q3 2023 report reveals a 7.3% year-on-year surge in digital advertising revenues, reaching $534.8m, signalling a bright future for the sector.

Medallia unveils AI-powered innovations and Agile Research tool at Experience '24 conference, marking a shift towards real-time customer experience personalisation.

Renowned neuroscientist Dr. Brian P. Ramos joins Simply Nootropics as in-house expert, bringing over 20 years of expertise to drive innovation and progress for the NZ and AU-based company.

In the face of rising AI presence, consumers' hunger for speed and unique shopping experiences may leave most retail SaaS platforms obsolete by 2024.

Global trust in banks for data collection tops the 2024 Thales Digital Trust Index, as privacy fears prompt 26% of consumers to abandon certain brands over the last year.

Synergy Logistics partners with Techdinamics to provide fully integrated rate shopping and freight management solutions, improving order processing speed and accuracy while cutting operational costs.

Online fraud prevention leader SEON steps into Amazon Web Service's Independent Software Vendor Accelerate Program, expanding its pioneering platform's accessibility and reach.

Cloud computing giant Vultr introduces Vultr CDN, a next-gen international content delivery service, offering expansive, fast, and secure content distribution globally.

Akamai Technologies' new software 'Content Protector', launched in Sydney, promises enhanced protection for businesses against sophisticated content scraping attacks.

Digital payment leader PPRO appoints Eelco Dettingmeijer, ex-Nuvei exec, as CCO and Mariette Ferreira as CMO to guide the firm through an anticipated growth period.

Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.

Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.

Airtime Rewards and O2 give an economic boost through an exclusive cashback initiative in February, allowing O2 customers to offset phone bills with purchases from over 180 retail partners.

Data-centric organisations in Australia adjust their strategy for 2024, prioritising improved data quality and adopting distributed data management to navigate GenAI advancements successfully.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Industry heavyweights shed light on the future of brand loyalty, stressing the importance of technological innovation, personalisation and ethical engagement.

Tech Queenstown targets to mould Queenstown Lakes District into a global tech hub, leveraging its potential for a bustling tech sector set to generate $1bn annual GDP by 2043.

Voyager Internet, a leading New Zealand telecoms company, announces the appointment of former Chief Commercial Officer Deidre Steyn as CEO, commencing on 1 February 2024.