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Adobe extends digital experience portfolio to SMB and mid-market

By Kai Ping Lew
Tue 29 Oct 2019
FYI, this story is more than a year old

Building a successful business presents a multitude of challenges for companies today.

While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth.

Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick-fix solutions can be a costly gamble.

In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future-proof their success.

Adobe has announced its product portfolio for mid-market and SMB businesses as well as the creation of a new organisation within the Digital Experience business to support the unique needs of those companies.

Adobe’s product portfolio for mid-market and SMB businesses includes:

  • Magento Commerce: Magento Commerce is a commerce solution that gives small and mid-market businesses agility and scalability to go to market in differentiated ways.
    Recently named a leader in the 2019 Gartner Magic Quadrant for Digital Commerce, Magento Commerce has a portfolio of cloud-based omnichannel solutions that empower merchants to integrate digital and physical shopping experiences.
    The new integration of Adobe Stock with Magento Commerce will give small and medium-sized merchants with an Adobe Stock subscription quick and easy access to Adobe Stock’s more than 130 million assets, including images, templates, 3D assets, 8 million stock videos and 750,000 premium collection images.
     
  • Marketo Engage: Marketo Engage, part of Adobe Marketing Cloud, enables marketers to target and nurture individual leads or accounts at scale and measure business impact across all customer touchpoints.
    Marketo Engage recently announced updates to ABM Essentials that help B2B companies of all sizes get started with their account-based marketing (ABM) strategies and deliver consistent, continuous and compelling experiences to the right audiences.
    Additionally, Marketo Engage offers access to more than 65,000 marketers globally in its Marketing Nation community where members are encouraged to share best practices with other marketers to help build and formalise marketing strategies.
     
  • Adobe Analytics Foundation: Adobe Analytics empowers brands to build and improve customer experience with deep data insights.
    For mid-market segments on Magento Commerce and Marketo Engage, Adobe is making available Adobe Analytics Foundation which brings data analytics to growing brands.
    Customers can implement the offering at a level appropriate for the size of their business and scale up as their operation expands over time.
    Features out-of-the-box—from segmentation to fallout analysis—and Photoshop-inspired analysis tools mean both faster time-to-value and an ability to let anyone in an organisation access data to drive decision-making, regardless of technical expertise.
     
  • Adobe Sign for Small Business: Adobe Document Cloud provides the most comprehensive tools for digitising document workflows for the majority of the Fortune 100.
    New Adobe Sign for small business delivers e-signature capabilities that are enough for the enterprise but tailored to the needs of small business users.
    When combined with other market-leading document technologies, including Adobe Acrobat and Adobe Scan, Adobe Sign for small business helps companies digitise legacy work practices that rely on signatures, like customer onboarding, contracts and approvals, payments and invoices and much more.
     
  • Creative Cloud for Teams: With Creative Cloud for teams, brands can deploy Adobe apps that are best suited for their business needs.
    Simple license management, robust data security, technical support and training resources empower companies to work efficiently and make the most of their software investment.
    Creative Cloud Libraries allows various teams to share assets and folders securely while helping them maintain version control, stay on top of changes and collaborate.
    The Creative Cloud desktop application organises the user’s Adobe tools in a more personalised way, showing which apps have been installed, which have updates and also help with the discovery of new Adobe apps.
    In the future, Adobe Spark customers will be able to manage multiple brands and gain access to their Creative Cloud Libraries so that they can publish on-brand content to social media quickly and easily.
     

Gary Specter, formerly vice president of Magento global sales and customer success, has been appointed to lead the dedicated sales, customer success and support organisation.

This effort builds on Adobe’s heritage in the small and mid-market customer segment across its Creative Cloud and Document Cloud product portfolios and highlights Adobe’s commitment to extending enterprise-grade capabilities to help them differentiate and grow.

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