Adobe Symposium: Digital disruptors and customer relations

Today Adobe's 2015 Digital Marketing Symposium has kicked off in Sydney, bringing together more than 1,500 marketers, publishers, agencies and technologists, and focusing on how the digital world is changing the relationship between businesses and consumers.

The event takes a closer look at how the digital-first, mobile-first world is transforming businesses, increasing the importance of brand reputation, changing consumer behaviour, boosting the uptake of apps, bringing trust to the forefront, and increasing the demand for reinvention.

With presentations, demonstrations and panels, the symposium combines presentations on various topics with real world examples of Asia Pacific businesses and Adobe products, namely the Marketing Cloud suite.

Shantanu Narayen, Adobe CEO, and Brad Rencher, Adobe's Digital Marketing Business senior vice president, are joined by Adobe customers and partners, marketing industry thought leaders.

"We're seeing a fundamental shift in the role marketing is playing in business strategies as today's marketers redefine fundamental concepts of marketing," says Paul Robson, Adobe Asia Pacific president.

"As the biggest digital marketing conference in the southern hemisphere, we're aiming to ensure Adobe Digital Marketing Symposium is the best forum for marketing experts and digital leaders to interact, gain insight and learn about digital marketing innovation from each other," he says.

At the event, Adobe will also showcase its focus on bringing commerce closer to content consumption via its video authoring tool and player.

Included with AEM Assets and dynamic media, this tool works on any screen and along with a UI for authoring the shoppable video experience, allows users viewing video content to click on a 'hot spot' and buy an item instantly.

Also featured will be Symposium's Digital Government track, comprised of 150 attendees who will hear from speakers including Dominic Perrottet, NSW Minister for Finance, Services and Property; Paul Shetler, the newly-appointed CEO of the Digital Transformation Office; and David Neuscheler, Adobe Enterprise Technology fellow and VP on open source for government.