Anchora launches in New Zealand, appoints Romit Sinha as director

MarTech company Anchora has officially launched in the New Zealand market, appointing Romit Sinha as Regional Director for New Zealand. Sinha, previously the Chief Technology Officer at Proximity, brings deep experience and leadership skills to the role, which is expected to enhance Anchora's ability to drive business growth through advanced technology solutions. His appointment is seen as a commitment by Anchora to provide exceptional service and expertise to New Zealand-based businesses.

Romit Sinha spoke about his new role and his decision to join Anchora. "I've been following Anchoras impressive work and growth for some time now, and I've consistently heard great things about their approach and results," said Sinha. "For New Zealand businesses, this means access to unparalleled Adobe expertise and strategic martech support that can significantly enhance their marketing efforts and business outcomes. I look forward to being part of the new Anchora team who will bring this level of service and innovation to New Zealand."

Over the past year, Anchora has successfully partnered with several large blue-chip clients in New Zealand, including Xero, Spark, Kathmandu, Auckland Airport, Rabobank, and Pepper Money. These collaborations have played a pivotal role in laying the groundwork for increased investment by Anchora in the region.

Luke Evans, CEO of Anchora, commented on the company's expansion into New Zealand. "New Zealand offers a unique opportunity for Anchora to demonstrate our martech expertise and strategic approach. By investing in local infrastructure and talent, and with Romit's leadership, we are well-positioned to help clients succeed in this market," Evans said.

Evans also discussed the company's growth strategy: "At a time when many in the industry are downsizing, Anchora is growing. Our ability to attract and retain top talent speaks to the quality of our work and the positive culture we cultivate, which translates into market-leading results for our clients," he added.

Anchora's expansion into New Zealand is part of a broader strategy to support businesses with advanced marketing technology and insights. The company plans to continue its growth in Southeast Asia and, eventually, the US market.