Auckland's NorthWest Shopping Centre uses tech to address customer behaviour change

Customer behaviour is changing profoundly due to the ways technology is being used as part of the shopping experience.

That's according to Aerohive Networks who has unveiled that it will connect one of New Zealand's largest investment property firms to its comprehensive retail Wi-Fi solution.

Auckland's NorthWest Shopping Centre will deploy Aerohive's full suite of retail solutions to bridge the online and physical shopping experience, offering public Wi-Fi access for shoppers.

Linh Luong, senior marketing manager of Stride Property, says they were looking to provide point of differentiation by deploying state of the art technology to deliver unrivalled facilities to retailers and an enhanced shopping experience for customers in store.

"Through data analytics, we were able to capture data on how shoppers spend their time and where they visit," she says.

"We learned from the reports that 52% of our shoppers are visiting us for the first time, which reveals we still have room for marketing growth.

As part of Aerohive's Personalised Engagement Platform, retail analytics will also give NorthWest Shopping Centre additional insight into shopper behaviour.

"Intellium and Aerohive both have a track record of delivering projects that meet the highest expectations of the customer," says Mark Taylor, sales director, Intellium.

"The retail data insights offered from Aerohive reflect the extra value we are able to offer to customers," he explains.

"This insight into consumer behavior and business intelligence from Aerohive is one of the reasons wireless networking is now our fastest growing product suite at Intellium.