Bitget pushes Web3 gender inclusion with Blockchain4Her

Bitget has launched a global International Women's Day campaign under its Blockchain4Her initiative, focusing on gender inclusion in Web3 and how bias affects participation.

The campaign centres on the question, "How can we achieve mass adoption without women?" It presents women's representation as both a social and market issue, linking participation to liquidity, innovation and returns.

Gracy Chen, CEO of Bitget, highlighted ongoing gaps in representation across science and technology and in crypto. "We already know there's a multitude of issues to tackle around the representation of women, especially in STEM fields. Even in crypto, the disparity is big," she said. "It's truly the role of bigger players to recognize the capabilities and influence women have, especially in the financial sector. As small as a step can be, each counts."

Social campaign

A global social media push will address unconscious bias in Web3. It includes a video showing women entering historically male-dominated spaces and calls for women to play a more direct role in shaping the sector.

The initiative also invites broad participation. Industry leaders, builders, creators and users are encouraged to share perspectives and outline concrete actions they believe would improve accountability and inclusion across Web3 communities and projects.

International Women's Day has become a regular moment for technology and finance firms to announce programmes tied to diversity and representation. In crypto, the debate often intersects with questions of who trades, who builds infrastructure and who receives start-up funding.

Blockchain4Her reflects Bitget's view that participation directly affects market development. The campaign argues that excluding women limits the potential user base and narrows the pool of ideas and products.

Wallet card

Alongside the social campaign, Bitget is introducing an International Women's Day Limited Edition Card through a partnership with Bitget Wallet. The card design includes anti-bias and inclusivity messaging.

Bitget also referenced "exclusive benefits for users who support gender diversity within the blockchain space", positioning the card as a way to signal support through everyday use.

Bitget Wallet Card users can spend globally with Mastercard and Visa, and the product is available in more than 50 countries across Europe, Latin America and the Asia-Pacific region. Bitget did not provide expected uptake figures or explain how it will measure participation tied to the limited-edition card.

Payment cards are one way crypto platforms connect digital assets with everyday spending. They can complement exchanges, wallets and trading products, while bringing regulatory and payments partners into the distribution model.

In-person events

Offline events are another part of the programme. Bitget will run a series of "Lady Forward" gatherings across Southeast Asia, East Asia, Europe, the Commonwealth of Independent States and Latin America.

Bitget described the sessions as spaces for women to share experiences and build networks, with discussions covering leadership, finance and technology. Activities include creative workshops such as flower arrangement, perfume making, pottery and nail art, alongside networking and panel discussions with women leaders from Web2 and Web3.

In Southeast Asia, Bitget plans to host a mini-conference, panel discussions and an Iftar dinner, linking this part of the programme to cultural inclusivity and local community engagement.

Events and community programmes have become a key route for crypto platforms to build brand recognition, recruit users and attract developers and partners. The sector, however, continues to face scrutiny over the breadth of participation and how opportunity is distributed across roles such as founders, engineers, traders and investors.

Business context

Bitget describes itself as the world's largest "Universal Exchange (UEX)". It reports more than 125 million users and says it offers access to more than 2 million crypto tokens, along with tokenised stocks, exchange-traded funds, commodities, foreign exchange and precious metals, including gold.

It also says it offers an AI agent for trade execution and has partnerships with LALIGA and MotoGP. Bitget has also aligned with UNICEF on blockchain education for 1.1 million people by 2027.

Bitget says it operates across 150 regions and leads in tokenised traditional finance markets. The International Women's Day campaign, under the Blockchain4Her banner, sets out a longer-term direction for how the company wants to position its role in the sector, with Chen arguing that major firms should take responsibility for change.