BroadSign and ViaDirect partner for DOOH wayfinding

BroadSign is partnering up with wayfaring solutions vendor ViaDirect to serve up 'premium' digital out of home wayfinding solutions in a move the companies say will enable easy implementation by network operators and an enhanced user experience.

ViaDirect is a European provider of information and wayfinding solutions for touch screens, providing connected touch kiosks to enable visitors to navigate areas such as shopping malls, office buildings, tradeshows, hospitals, railway stations, airports and museums.

BroadSign says ViaDirect was the first vendor to bring wayfinding to the digital-out-of-home market, with features including the ability to display intuitive multi-floor paths and a customisable user interface.

The deal will see Broadsign's digital out-of-home content management integrated with ViaDirect's offerings. The first implementations of the integrated offerings have already been completed.

Jerome Herard, ViaDirect managing director, says the partnership is part of ViaDirect's vision to connect and digitise public places so people on the go can find their way while enjoying an immersive digital experience.

"The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with Broadsign," Herard says.

Skip Beloff, Broadsign vice president of sales, says the cloud-based digital signage software company researched wayfinding options before determining that ViaDirect 'best fits with our automated and scalable approach to digital out-of-home content management'.

BroadSign has engaged in several partnerships over the past few years to provide customers with products and services beyond its own portfolio.