Diamond Wireless goes digital to bolster customer experience, sales

Diamond Wireless has deployed software-as-a-service digital signage to bolster its customers' in-store experiences.

The Verizon Wireless premium retailer has partnered with truDigital Signage, which specialises in software-as-a-service for digital signage networks, and says it will use digital signage in its retail stores to display video and multimedia content specifically developed to provide valuable information to customers.

Content displayed on the monitors will feature products, consumer-relevant topics, advertising and event information and will support Diamond Wireless' marketing efforts while strengthening the customer experience through convenient and current information, the retailer says.

TruDigital Signage says for retail locations, digital signage can lead to 'tremendous' sales lift because targeted content keeps customers engaged while creating a call to action.

Larry Caldwell, truDigital Signage vice president of business development, says digital signage is outpacing traditional displays such as banners, posters and table tents.

"There are always cost-efficient ways to deliver useful information to captive audiences in any retail enviornment," Caldwell says.

Diamond Wireless says it was finding it almost impossible to keep the individual store's promotions current and effective with printed signage.

The company says the digital signage has enabled it to overcome hurdles such as tight deadlines, shipping costs and time spent making sure promotions were displayed accurately and in a timely manner.

"Digital signage has helped Diamond Wireless overcome these hurdles by making their marketing campaigns faster and more effective while reducing time and cost," the company says.