Doohly joins OOHMAA to strengthen New Zealand market presence

Doohly has announced its membership with the Out of Home Media Association Aotearoa (OOHMAA) to solidify its presence in the New Zealand market.

Doohly, a provider of digital signage content management systems, is aligning with OOHMAA to reinforce its relationships and support the expansion of the digital out-of-home (DOOH) industry in New Zealand. The company has been collaborating with media owners in the region, delivering tools to optimise both programmatic and direct sales strategies.

"With a strong presence in New Zealand, partnering with OOHMAA is a natural step for us," said Sean Law, CEO & Co-Founder of Doohly. "We're committed to working closely with the industry, ensuring media owners have the tools they need to maximise the value of their digital inventory while driving innovation and efficiency. Our platform's real-time content scheduling capabilities set us apart, offering media owners instant control over their network instead of relying on slow, polling-based updates."

The company's software distinguishes itself from traditional systems by enabling media owners to manage their digital signage networks with increased flexibility and immediacy, thanks to real-time content scheduling rather than delayed updates.

"We look forward to deepening our engagement with the New Zealand DOOH community through our partnership with OOHMAA," added Law. "As the market evolves, we remain focused on delivering the best possible solutions to our clients, helping them unlock new revenue opportunities and streamline operations."

Doohly's collaboration with OOHMAA is indicative of its strategic commitment to enhancing the DOOH landscape in New Zealand, ensuring that media owners have access to cutting-edge tools for optimising their operations.