eCommerceNews New Zealand - Technology news for digital commerce decision-makers
Story image
Eight Wire: Migrate your data, from anything to anywhere
Mon, 2nd Nov 2015
FYI, this story is more than a year old

Businesses of any size have mission critical data sets that reside in a variety of systems on different platforms. If you want these systems to use each other's data, or when you want to migrate data from one platform to another, you have a headache proportional to the size of the data set times the number of formats involved. How do you get from Excel on Windows to Postgres on Linux? Or from DB2 on your old mainframe to SQL Server running in the Azure cloud? Will the date formats translate correctly? Eight Wire‘s Conductor product makes this easy and reliable.

Founders Jason Gleason and Nigel Thomas are solving a problem that's been driving them nuts for over a decade – transporting data from one system to another is a lot harder than it should be. Eight Wire makes it easy, and supports most industry-standard SQL databases including Oracle, SQL Server, PostgreSQL, MySQL, as well as AWS, Azure, Salesforce, MongoDB, CouchDB and others, and anything that can be accessed via an ODBC driver. Oh, and that persistent and omnipresent Excel – believe me, you don't want to know how much mission critical data is stored in Excel and even worse, CSV files.

Migrating data sounds like it should be simple. But the devil is in the detail, particularly in dealing with each system's nuances around how data is formatted. I know this because I have suffered a world of pain myself when trying to implement my own point solutions – looking back, I wish I had Eight Wire around many times during those moments (which often turned into days or weeks) when I had to wrangle data between systems during my career as a dev.

Jason claims that for one implementation, they were able to do a data migration in four hours for which another supplier had quoted four to six weeks. He also says that their data feeds are “self healing” – most format and translation errors are fixed in flight.

Eight Wire's revenue model is simple – it's based on the number of rows of data moved through their system. The price per row drops with volume.

Eight Wire have an impressive client list in New Zealand including Resene Paints and Tuatara Brewery, and are making inroads overseas. The have established distribution relationships with five New Zealand service partners, and have partners in Australia, the UK, and the US. They also run a direct channel using content marketing and SEO which is working well and provides good returns for effort and cost expended. But they see the biggest potential rewards from expanding their existing technology partnerships with IBM, Microsoft, and Amazon. This is really impressive for a two-year old company with seven employees.

They have a strong board, led by the unstoppable Serge van Dam along with Green Button alumni Darryl Lundy and Mark Canepa. These guys between them know marketing, data, finance, infrastructure, the US market, and capital raising inside out. And most importantly for investors, how to build strategic value and exit.

Eight Wire are just completing a capital raise through AngelHQ, and are also looking for a technical pre-sales and support person.