eCommerce News New Zealand logo
The latest digital commerce news for Kiwi businesses
Story image

Hands-on review: The beauty of Adobe Premiere Rush

By Owen McCarthy
Thu 9 May 2019
FYI, this story is more than a year old

Premiere Rush is aimed at those of us who want to produce professional looking movies. A new addition to the Adobe Creative Cloud, it won’t be long before you’re seamlessly switching between devices, with your media following you in the cloud. In my case I used an iPad Pro and MacBook Pro during the filming and editing of asample video, which also doubles as my tribute to Liam Neeson’s famous speech from Taken

A friendly filming tip 

A good photographer will tell you that you need to follow the four main principles; lighting, lighting, lighting and lighting. It’s the same in composing good video. Create your content, script your masterpiece, plan and storyboard your shots, film, and then edit. Premiere Rush can save you a lot of time and effort.

Downloading is easy. I had already installed the Adobe Creative Commons software, and adding Premiere Rush took mere moments. Once I’d entered my key code, I was ready to rock.

The interface is user-friendly and simple, but for those like me who have a habit of over-complicating things, don’t panic. Adobe have provided a set of tutorial videos that will help you. In less than 20 minutes you will have a great overview of what can be accomplished with Premiere Rush.

Premiere Rush allows you to add media clips, titles, transitions, and voiceover tracks. It has simple interface that’s designed to help you get your product complete and uploaded to your favourite social media platform in short order. I managed to create mine just using a webcam and a USB microphone. 

In essence, Premiere Rush is a toned-down version of its big cousin, Premier Pro. Adobe says Premier Pro is the industry standard when it comes to editing for film, television and the web. Think of it Premiere Rush as a kind of lightweight Premier Pro, and you’ll begin to get the idea.

The great news is that Pro automatically includes access to Rush, which, I envisage, will mean a seamless interface between the two. When you open the software you’ll be presented with your current projects and a very simple menu to get you underway.  My media consisted of two videos and a photo that I decided against using. Deleting is simple, (but irrevocable). Simply click on the three dots, select “delete everywhere”, et voila!

Powerful but simple tools

From adding titles to adding picture-in-picture segments, the process is simple to follow. If you add music tracks to set the mood, the ducking tool allows you to adjust the sound level so that other tracks aren’t drowned out. I ignored the “color” tool, but for the more ambitious, it will help you add a certain “look” to your presentation.

Adobe say that, “Premiere Rush is an all-in-one video creation tool that you can use to capture, edit, and share professional-looking videos quickly on your social channels, such as YouTube or Facebook.”  

It is squarely aimed at producing short video segments of up to 20 minutes (more or less) that you will share on your favourite social media sites. I created a very short piece that lasts for about a minute. Despite that, I’ve currently spent more time on editing that clip than I have on writing the review. (I can already hear my loyal but troll-like followers screaming, “We can see THAT!” at their monitors. Selective hearing, I’m discovering, is such a blessing.)

My aim is to market my particular and rather eclectic skill set. If any reader is looking for a copywriter with teaching, seamanship, coding, testing and IT skills, your journey is now complete!  The aim is to encourage a prospective employer to rush off to my profile and offer me the job (and exorbitant salary) that’s meant for me.

With automatic project syncing, you can seamlessly move across all your devices. On my MacBook Pro and iPad Pro the syncing worked perfectly. Those of you with connections to the international movie industry will doubtless be rushing to nominate me for “Best Individual Performance in Shameless Self-Promotion” category at the Razzies.

The user-friendly interface ensured that all my footage seamlessly synced to my devices. Adobe Premiere Rush provides an easy-to-use (and easy-to-learn) environment that will soon have you prolifically publishing to your preferred social media platform. Should you decide to upgrade to Premiere Pro, Adobe makes that process simple, ensuring you keep all your media. 

To make a start on your own masterpiece, I guarantee you’ll enjoy the experience.

Related stories
Top stories
Story image
How to increase the success rate of business data projects
Amid changing economic conditions and uncertainties about supply chains and staff availability, it's never been more important for New Zealand organisations to be innovative.
Story image
How well do rangatahi understand cyber safety in Aotearoa?
Do rangatahi in Aotearoa understand the importance of being safe online, or has lifelong exposure to the internet resulted in widespread complacency?
Story image
Why printing security plays a vital part in keeping Aotearoa safe
While internet printing, mobile printing and other similar technologies have no doubt made things easier to manage, it has also brought a whole new set of problems to the table.
Story image
Google Cloud
Google Cloud to open first cloud region in NZ - among others
Google Cloud has announced plans to bring three new cloud regions, one each in New Zealand, Malaysia and Thailand.
Story image
NZ program recovers and recycles more than 177 tonnes of e-waste
The TechCollect NZ pilot program says its milestone of recovering and recycling more than 177 tonnes of ICT e-waste recognises the efforts of many.
Story image
OfficeMax NZ sees significant growth through Seismic partnership
OfficeMax New Zealand has announced it has seen a significant increase in customer and sales confidence as a result of Seismic’s digital enablement software.
Story image
BNZ launches first tap-on-phone point of sale app in NZ
Bank of New Zealand has launched BNZ Pay, an innovative mobile app for retailers that transforms an Android device into a contactless payment terminal. 
Story image
Freshworks integrates with Google's Business Messages
"The integration with Freshworks makes it fast and easy for businesses to have conversations with their customers within the Google apps."
Story image
Hands-on review: Jabra Engage 55 wireless headset
We get our hands on a German design professional headset that many knowledge workers could benefit from.
Story image
New Zealand
Research finds Kiwis prefer real backdrops in video calls
New research from Natural Paint Co. has found that 74% of Kiwis prefer seeing a natural background behind people during video meetings.
Story image
Cisco NZ revenue declines by over $18.5 million - report
Cisco NZ has released its latest financial report, showing the company's total revenue has declined by more than $18.5 million year-over-year.
Story image
eCommerce fraud increasing pressure on businesses margins
It is vital for businesses to maximise the value of every dollar by turning away as many fraudulent actors as possible without blocking good customers."
Story image
Comedy legend Jimeoin fronts Epson advertising campaign in NZ and Australia
According to Epson the company’s EcoTank models now account for 74% of all printers sold in the category in New Zealand, alone.
Story image
Microsoft and Auckland Transport announce new cloud agreement
Auckland Transport (AT) and Microsoft have announced a new cloud agreement aimed at promoting innovation, reducing costs and improving sustainability in transport services.
Story image
InternetNZ appoints new chief executive. Will take over in October
InternetNZ has announced the appointment of its new chief executive, with Vivien Maidaborn taking over the role from interim chief Andrew Cushen in October.
Story image
Enterprise Resource Planning / ERP
Why the right ERP (and partner) is crucial to an innovative and successful business
Enterprise Resource Planning (ERP) is a foundational step to ensuring a robust business model; here's why choosing the right one could be vital to ensuring long-term success and innovative results.
Story image
Commerce Commission
The NZ TCF endorses move by ComCom to promote TDR dispute scheme
The New Zealand Telecommunications Forum has welcomed the move by the Commerce Commission to further promote customers' access to the Telecommunications Dispute Resolution Scheme (TDR).
Story image
Airwallex launches an online payments app on Shopify
Airwallex has launched an online payments app on Shopify, allowing merchants to integrate a gateway plugin on their online store to accept payments from their global customers.
Story image
Visa launches Eco Benefits solutions in Australia and NZ
Eco Benefits is a suite of sustainability-focused solutions that will help Visa cardholders better understand the environmental impact of their payments.
Story image
OpenText launches new solutions on Salesforce AppExchange
Included in this latest launch is OpenText Core Content, a Content Services platform that customers can leverage to effectively manage their content.
Story image
IBM NZ sees significant revenue increase in latest report
IBM NZ has posted revenue of $172,449,000 for the financial year, according to its latest report, a year-over-year increase of over $47.5 million compared to $124,904,000 in 2020.
Story image
Marketplacer and Intelligent Reach to help retailers sell online
Intelligent Reach can now support Marketplacer marketplaces that want to sell their products through other places, such as Google and Facebook, eBay and Amazon.
Story image
Artificial Intelligence
Cyara rolls out comprehensive, automated chatbot feature
Cyara has unveiled new chatbot testing features with the latest release of Cyara Botium, creating a solution for comprehensive, automated chatbot testing and assurance.
Story image
Financial results
Facebook NZ financial report reveals notable revenue increase
Revenue from contracts with customers increased by $NZD 1,089,292 compared to 2020's figures.
Story image
Digital Journey
NICE unveils new CXone capabilities with latest release
NICE has announced the Summer 2022 release of CXone, which adds new capabilities that enhance journey orchestration and complete performance.
Story image
Akamai research finds PayPal security measures utilised in new phishing scam
New research from Akamai has found that a new threat actor is parasitising benign WordPress sites to execute an extensive PayPal phishing scam.
Story image
How manufacturers can respond to rapid change with technology
Disruption, innovation, and continual refinement of shop floor processes are driving factors in today’s complex market landscape. 
Story image
SAS is a leader in anti-money laundering - Forrester
The latest Forrester report revealed that SAS received the highest score in the anti-money laundering category of 15 vendors.
Story image
FedEx and eBay team up to boost APAC eCommerce options
FedEx Express' new alliance with eBay enables eBay sellers in APAC to sign up for a FedEx account and access the full spectrum of FedEx e-commerce delivery service options at competitive rates.
Story image
Social Media
ActiveCampaign reveals consumers seek trusthworthy content
Consumers will engage with new brands across all channels, including online, in-store and social media, as long as the content is relevant and trustworthy.
Story image
Customer experience
BillingPlatform introduces new enhancements to revenue management services
Some of the new developments include hosted payment pages, and new and updated connectors to Salesforce, NetSuite, OneSource, Avalara and other enterprise systems.
Story image
Tranxactor Group to build customer loyalty with Oracle
Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.
Story image
Facial recognition
Māori data specialists not consulted on facial recognition technology - data sovereignty expert
Māori data specialists are accusing the government of ignoring them while going ahead and expanding the reach of facial recognition technology.
Story image
Sitecore caters to modern marketing teams with CMS cloud launch
"Sitecore's move towards a composable SaaS offering for creating and delivering digital experiences is in line with what marketing teams are looking for.”
Story image
Artificial Intelligence
Oracle unveils AI-powered application to automate sales
Oracle has unveiled the next generation of Fusion Sales, an application that automates sales and identifies the opportunities worth pursuing.
Story image
Infobip’s SMS and WhatsApp services are now available through Microsoft
Infobip has integrated its WhatsApp and SMS channels through Microsoft Dynamics 365 Sales and Microsoft Dynamics 365 Marketing.
Story image
Forter and ShopBack enhance partnership to further prevent fraud
Forter and ShopBack have enhanced their partnership with the addition of better eCommerce security solutions for customers.
Story image
Digital key for smart investment in public infrastructure for NZ cities
Major public infrastructure projects can better manage risks of cost overruns and delays if they deploy data and digital tools at the earliest planning stages.
Story image
Forrester names Pega a Leader in CRM Solutions 2022 report
Forrester Research has named Pega a Leader among 11 competitors in The Forrester Wave: Core CRM Solutions, Q3 2022 report.
Story image
KICKS CREW selects Forter to help scale global eCommerce operations
KICKS CREW has selected Forter to help scale its global digital commerce operations.
Story image
Remote Working
Mantel Group continues NZ expansion with Auckland office
"Our desire is to offer real understanding to our New Zealand clients, and help provide solutions that better their business.”