Hootsuite's new social media integrations for LinkedIn

Hootsuite is one of LinkedIn's first partners to build on the new Notifications API, which companies with a HootSuite and LinkedIn presence will have more ways to maximise social media impact.

Hootsuite customers are now able to schedule and publish video directly from Hootsuite to LinkedIn and directly @mention Pages in LinkedIn posts.

This, the company says, will encourage audiences to engage with their company and tagged partners within a streamlined re-authentication process.

"Hootsuite worked closely with LinkedIn Marketing Solutions to make it easier for our customers to drive engagement and succeed with social on LinkedIn," comments Hootsuite VP of strategic alliances Stefan Krepiakevich.

"As a strategic partner of LinkedIn Marketing Solutions, we're thrilled to be the first social media management platform to build off LinkedIn's Notifications API to deliver added value to our customers." Later this month Hootsuite Professional, Team, Business and Enterprise customers will be able to monitor what audiences are saying about their LinkedIn content and respond to public comments on posts through Hootsuite.

LinkedIn hosts more than 30 million companies worldwide. The added capabilities within Hootsuite will allow customers to further build their brands, strengthen customer relationships and drive business results on LinkedIn.

The changes in a nutshell:

• Ability to schedule and publish video directly from Hootsuite
• Capability of directly @mentioning Pages in LinkedIn posts to encourage audiences to engage with their company and tagged partners, and;
• Facility to monitor what audiences are saying about content and respond to public comments on posts through Hootsuite.

According to Hootsuite's 2018 Social Media Barometer Report, social media is a critical platform for global businesses to maintain competitive advantage.

The survey found that out of 9000 responses across 19 countries, 87% say that social media is important to staying competitive, and 80% say social media is more important to business and customers than it was last year.

However, 58% find it hard to determine of their social media campaigns are working, and 50% struggle to interpret or understand social media data.

"With social increasingly becoming how customers consume media; conduct research, ask questions and seek recommendations; make purchase decisions, engage with brands for support and show our loyalty, this is not a surprise," comments Hootsuite CMO Penny Wilson.

"More organisations are discovering the value of social media within and beyond marketing, and the resulting direct impact it has on their bottom line.

90% of organisations are using social to build brand awareness; 77% to manage their brand reputation; 71% for building and managing an engaged community; 61% to increase lead conversions and sales; 50% to gain market and customer insights; 47% for delivering customer service; 35% to attract job applicants; and 22% to identify crisis and manage communications.