Kiwi software company wins big in Taiwan

Syngency, the Kiwi software company, has won first place at the TechNode Demo Day conference in Taiwan this week, and will showcase its technology innovations at the 2015 TechCrunch conference in Shanghai this June.

Founded in 2010, Syngency has designed, built and refined a cloud-based platform for modelling and talent agencies.

The platform helps agencies manage day-to-day operations - it provides collaboration tools and mobile applications, changing the way agents, clients and models interact with the agency.

Transforming tedious tasks into efficient and simple processes, Syngency's technology helps agencies save time and money, according to a statement.

Ryan Marshall, Syngency CEO, says the company has the ability to disrupt the global fashion industry with its cloud-based software.

In less than six months, Syngency has grown exponentially, acquiring modelling and talent agencies across USA, Europe, Australia and New Zealand markets.

At TechNode, Syngency was up against 10 other start-up companies from around the world.

Those in the running were judged by a panel of business professionals from Taiwan, China and Japan, including John Yeh, Hiiir CEO and founder, and Felipe Tan, Kii Greater China business development manager.

Marshall says, "[The judges] commended Syngency on having a well-considered and highly developed business model, one they believe has considerable potential to succeed on a large scale in Asia.

"It's a huge boost for us to be so well received, travelling this distance to a market so considerably different from where our existing customers are.

Winning TechNode's competition has helped Syngency validate and speed up its growth plans.

"Winning TechNode really validated the potential Syngency has to succeed in Asia. We've created a huge amount of local interest in the company and what our plans are here," says Marshall.

Recently, Syngency was also placed as a winning finalist in BNZ's Startup Alley competition at Webstock 2015 in Wellington.

The company received free flights to San Francisco, giving it the opportunity to further expand in the USA and join a hub of New Zealand technology company's in July at the Kiwi Landing Pad, neighbouring the Silicon Valley.