Mys Tyler launches portal linking brands with creators

Mys Tyler has announced the launch of its brand portal, a subscription-based platform designed to connect fashion brands with creators and provide them access to user-generated content (UGC) from a diverse community of women.

This new service offers brands in Australia, New Zealand, the United States, and Canada the ability to claim their brand presence on the Mys Tyler app. It also enables the monitoring of organic posts featuring their products and allows direct collaboration with Mys Tyler's community for UGC production.

The portal expands on the success of Mys Tyler's previous initiative, the Collaboration Hub, which facilitated connections between brands and creators manually. With the brand portal, brands now have self-service tools to manage campaigns anytime and anywhere, improving efficiency and accessibility.

Sarah Neill, Founder and CEO of Mys Tyler, stated, "Everything we do at Mys Tyler is focused on helping women find clothes that fit. Our Insights data highlights the gap between how women actually look and what they are shown in advertising. With our brand portal, we're closing that gap by providing brands direct access to a diverse network of women—of all shapes, sizes, ages, and backgrounds. We've refined our collaboration offering to make connecting with creators even easier, removing all barriers to accessing authentic, representative UGC."

The portal allows brands to manage their online presence, conduct gifting-only UGC campaigns, and engage with creators globally without relying on traditional intermediaries. The service includes a library of branded UGC with digital content rights for marketing projects.

The process for brand collaboration through the portal involves setting campaign goals, notifying eligible creators, reviewing applications, and issuing product vouchers to selected creators. The resulting content includes videos and images that creators post on the Mys Tyler app, which include purchase links for users. Creators can also earn affiliate revenue from these posts.

Research highlights a growing consumer demand for authentic, representative content. The company reports that 78% of women feel more at ease seeing fashion representations that resemble themselves, and 91% desire to view clothing on a diversity of models similar to their own body type over traditional models.

Neill added, "As the cost of acquiring customers in e-commerce rises, more brands are turning to UGC to deliver authentic ads that improve performance. This UGC can also be used to enhance product detail pages, and social feeds by showing products on a range of bodies. We've built a platform that helps brands tap into a constant flow of fresh content every month with our community of diverse creators. When shoppers see products on bodies like their own, the shopping experience improves, and return rates drop. On Mys Tyler, return rates are below 5%—well below the industry average—demonstrating the powerful impact of relatable fashion content."

Mys Tyler's brand portal is now live, offering an affordable and effective way for fashion brands to access diverse UGC.