Primesight converts to BroadSign; offers more accountability for clients

BroadSign has won a deal to provide dynamic content delivery and proof of digital performance capabilities for Primesight, one of the United Kingdom's largest suppliers of out of home solutions.

The deal will provide Primesight clients with 'a seamless DOOH experience' and access to 'the richest industry-leading reporting'.

Primesight's network includes digital 48-sheet panels distributed nationally.

The company's purely ad-based network is composed of traditional and out of home formats.

Recent figures from the Advertising Assocation and Warc show out of hom adspend in the United Kingdom exceeded one billion pounds in 2014, with forecast growth of 4.8% in 2016.

Paul Daniels, Primesight operations director, says BroadSign has provided an effective solution ot the company's key requirement for digital transmission and display, which includes an integration with Primesight's inventory management system, full flexibility for scheduling and accountable play out reporting.

Skip Beloff, BroadSign vice president of sales, says in addition to being one of the most prestigious OOH networks in the United Kingdom, Primesight is driven by responsiveness, accountability and incredible performance.

"These values coincide with BroadSign's own and we look forward to a strong partnership in this highly innovative region," Beloff says.