Publicis Sapient, a digital transformation consultancy, has announced the launch of PS Hummingbird, a joint venture with Tquila. PS Hummingbird is set to augment Publicis Sapient's AI and cloud-based abilities in collaboration with Microsoft, adding to its line of recent acquisitions such as Practia, Corra, and Publicis Sapient AI Labs.

The new venture offers a comprehensive range of services including strategy and planning, user experience and process design, data analysis, implementation, testing, training, and ongoing support. PS Hummingbird's innovative approach promises to bring the latest AI breakthroughs to every line of business and provide customised AI-powered solutions. Integral to this process will be the use of Azure Open AI Service to deliver operational efficiencies, and the preparation of enterprise data for generative AI.

CEO of Publicis Sapient, Nigel Vaz, expressed excitement about this partnership. "PS Hummingbird will enable us to harness the power of Microsoft Dynamics 365 and Power Platform, along with the transformative potential of generative AI, and strengthen our position as a trusted partner to our clients in their digital business transformation journey," he said.

James McHugh, Chairman of Tquila, considers PS Hummingbird their most ambitious project to date. "The Tquila team is committed to working with all stakeholders to attract and develop the best talent in the market so, together, we build a market-leading, best-in-class generative AI business," he stated.

Microsoft's rapidly growing Dynamics 365 is projected to grow by 45% until 2025 and generate $100 billion in consulting services. PS Hummingbird aims to tap into this potential by delivering expert services to its clients and bolstering Publicis Sapient's customer base.

Kelly Rogan, CVP, Global System Integrators and Advisory Partners at Microsoft, said, "Customer demand for end-to-end AI-powered services and solutions continues to increase, and we’re excited that PS Hummingbird will deliver innovative generative AI solutions built on the Microsoft Cloud."

Publicis Sapient has been embracing digital business strategy, customer experience, marketing modernisation, and data & AI expertise with Microsoft's cloud and enterprise solutions for over a decade. Its new venture, PS Hummingbird, is a significant addition to this partnership, delivering value to clients across multiple industries.