Rob Ferguson named Chief Revenue Officer at Amperity

Amperity has announced the appointment of Rob Ferguson as its new Chief Revenue Officer.

Rob Ferguson joins Amperity with over 20 years of experience in scaling go-to-market organisations. His primary role will be to accelerate the company's market momentum and assist enterprise brands in transforming complex customer data into business value.

Tony Owens, CEO at Amperity, expressed his enthusiasm about the appointment. "I'm incredibly excited and confident in Rob's leadership as we enter our next phase of growth as a company," Owens stated. "Together, we share a commitment to driving exceptional customer value through innovative data and AI capabilities. With Rob's leadership, we'll continue to prioritise what matters most – empowering our customers with rapid, actionable insights that drive meaningful business outcomes."

Ferguson brings extensive experience in the technology sector, particularly in high-growth environments. Prior to his role at Amperity, he was the Chief Revenue Officer at AI decision intelligence company Virtualitics and held the same title at Automation Anywhere. His career includes an 11-year tenure at Salesforce, culminating as an Executive Vice President, where he led teams serving some of Salesforce's largest clients globally.

Rob Ferguson commented on his new role, saying, "I'm thrilled to join Amperity at such a transformative time. Amperity stands out for helping global brands turn complex customer data into real, measurable business outcomes. I'm looking forward to working with our customers to unlock new growth and drive impact with our powerful AI-driven solutions."

Amperity is known for its AI-powered customer data cloud, which assists brands in converting raw customer data into strategic assets quickly and accurately. The company emphasises AI-powered identity resolution, customizable data models, and intelligent automation as key features of its platform, which more than 400 brands internationally rely on to enhance customer insights and promote revenue growth.

Amperity, founded in 2016, operates globally with offices in Seattle, New York City, London, and Melbourne.