Rubrik launches Annapurna to boost AI on Amazon Bedrock

Rubrik has launched Annapurna, a new single API service designed to benefit organisations developing generative AI applications on Amazon Bedrock.

Rubrik Annapurna promises rapid access to secure data embeddings, drawing from Rubrik Security Cloud which includes data and metadata across on-premises, cloud, and Software-as-a-Service (SaaS) applications. This integration aims to enhance the ability of enterprises to fully utilise their data for creating customised, secure generative AI applications.

Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik, commented on the complexities faced by organisations in AI application development.

"Organisations are faced with significant complexity when developing AI applications due to challenges around data access and sensitive data permissions. This could lead to applications that lack relevant knowledge or don't adhere to access controls," he said. Sinha emphasized that "Rubrik Annapurna helps to unlock Rubrik Security Cloud's enterprise data and metadata. Combined with Amazon Bedrock, which offers a vast collection of proven foundation models and enterprise-grade capabilities, we can deliver to customers powerful and secure pre-embeddings that turbocharge generative AI initiatives."

Chris Sullivan, Vice President, Americas Channels & Alliances at AWS, highlighted the benefits of Amazon Bedrock's integration with Rubrik's Annapurna API service. "Amazon Bedrock brings together proven foundation models through a unified API, making it simple for enterprises to build and scale generative AI applications with built-in security and privacy," he said. "Rubrik's integration of Amazon Bedrock with its Annapurna API service helps customers better leverage all their data – regardless of where it resides – to drive customised, secure generative AI applications."

Rubrik Annapurna is structured to aid AI innovation by providing fast, API-first secure data access, a flexible embedding engine, seamless data mobilisation, and the ability to avoid shadow datastores.

It enables configurable access to organisational data managed by Rubrik Security Cloud, and dynamically updates access as data conditions evolve.

Potential use cases of this service include creating more intelligent customer support mechanisms, smarter sales assistants, and creative marketing assistants.

These applications can harness insights from various data sources, such as CRM systems, email communications, and digital storage platforms like Amazon S3, to enhance organisation-wide AI initiatives.

Ted Balagtas, Senior Vice President and Chief Information Officer at Bankwell Financial Group, expressed support for Rubrik's developments. "Rubrik is simplifying complex data environments while prioritising security and compliance continues to give us confidence as we explore new opportunities to innovate and scale with AI. Today's announcement of Rubrik Annapurna and the integration with Amazon Bedrock is a true testament to Rubrik's focus and vision to help customers securely connect enterprise data and metadata to build compelling and AI applications," Balagtas stated.

As Rubrik continues to focus on AI application development and data security, the introduction of Annapurna indicates their strategic intent to advance enterprise capabilities in generative AI.