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Stitch, a local specialist in media, customer data infrastructure, and marketing automation services, has heralded substantial achievements for its client, Sanderson Group's OOmokoroa Country Club retirement village in Auckland, New Zealand. The campaign's success was further bolstered through collaboration with Feast Creative Queenstown, responsible for the creative execution.
Commencing in mid-June 2023, Stitch's media campaign has notably reached 3.73 million New Zealanders, generating thousands of inquiries. Their performance media management and optimisation culminated in a cost-efficient cost per lead of NZD $38. Advertising accounted for 80% of the leads, with the remaining 20% attributed to organic searches and Stitch's marketing automation program.
Stitch's marketing automation expertise has played a pivotal role in nurturing leads and engaging prospective buyers. The agency dispatched 15,000 triggered emails, which achieved an impressive average open rate of 61%, illustrating the efficacy of their targeted approach.
The multi-channel campaign has also resulted in a remarkable 5,100% surge in traffic to the Omokoroa Country Club website and a 3,438% increase in website views. Engagement metrics have similarly risen, with a 52% increase in average engagement time, a 30% boost in engaged sessions per user, and a 70% uptick in average engagement time.
This campaign's success has yielded significant business outcomes for Sanderson Group, driving millions in sales and facilitating numerous lot sales despite challenging economic conditions. Stitch's proficiency in media planning and campaign optimisation led to an extraordinary Return on Ad Spend (ROAS) of 1282X, setting a new industry benchmark.
"We are thrilled with the outstanding results achieved through our partnership with Stitch," said Ray Webber, GM of Sales and Operations at Omokoroa Country Club. "Their expertise in digital media and marketing automation, combined with the creative prowess of Feast Creative, has propelled Omokoroa Country Club to new heights. We look forward to continued success as we set new standards in retirement living."
Located in Tauranga's inner harbour, Omokoroa Country Club is the city's newest retirement village. The 17-hectare site epitomises convenience, luxury, and well-being, offering a variety of living options and an on-site care facility.