Tranxactor Group to build customer loyalty with Oracle

Tranxactor has chosen Oracle Cloud Infrastructure (OCI) with Enterprise Database Service to allow it to provide brands with immersive customer engagement and loyalty programs.

Tranxactor is a loyalty, customer relationship management (CRM) and payment solutions provider to the retail and hospitality industries.

Founded in 2002, the New Zealand-based company runs a loyalty and CRM platform, ThorTransactor, which has processed over 5.5 billion transactions to date by more than 23 million loyalty and gift card holders worldwide.

The company works with brands including Westfield, Liquorland, Oporto's and Subway to allow them to connect to all the touchpoints in the customer journey.

Through its loyalty offering, Tranxactor gives these brands a quick way to react, incentivise and deliver timely and relevant communications, as well as provide customers with real-time rewards.

"Data and the capabilities of digital technology are rapidly changing the customer experience and expectations.

"With our growth rapidly accelerating, the biggest challenge for us is the scale of our business.

"We have a regional footprint, but are not a large multinational corporation, meaning we are often challenged resource wise," Tranxactor Group CEO John Norrie says.

"With the move to OCI, Tranxactor can put to rest management complexity, as well as any scalability challenges of an on-premises infrastructure.

"OCI gives us the freedom to focus on business growth without having to think through repercussions from spikes in transaction processing and customer interaction when workloads can increase multifold.

Tranxactor had historically run the ThorTransactor platform on an Oracle on-premises offering before deciding to move to the public cloud.

The company initially selected Amazon Web Services to support front-of-house services but quickly found that using mixed environments was not cost-efficient.

After evaluating other cloud providers, Tranxactor subsequently moved to OCI for its consistent pricing, unmatched speed, security, and scalability.

Since doing so, the company has seen a 75% reduction in infrastructure and systems management.

"We are excited to extend our relationship with Tranxactor to provide its customers in the hospitality and retail industry with premium customer engagement powered by OCIboth in New Zealand and around the world," Oracle New Zealand managing director John Eastman says.

"Oracle's expertise has always been in running the hardest, most complex jobs for customers who require speed and security.

In addition to Thor on OCI, Tranxactor also offers Thorlink, an application that delivers connectivity between point-of-sales systems such as Oracle MICROS Simphony and ThorTransactor in real-time.

The company says this supports its customers with real-time reward management, digital vouchers and extended features such as fraud detection and offline transaction processing for loyalty schemes.

"The relationship with Oracle MICROS Simphony POS is very important because of its strong presence in the Quick Service Restaurant industry and open API framework," Norrie adds.

"Our Thorlink application for MICROS Simphony completes the puzzle, enabling us to deliver enhanced capabilities to our customers.