VeVe unveils new Star Wars digital collectibles using AR technology

VeVe, a digital collectibles platform, has announced a new partnership with Lucasfilm to launch an officially licensed Star Wars digital collection, coinciding with the annual fan celebration of May the 4th.

The new range of digital items includes a first-ever look inside the iconic Stormtrooper helmet, augmented reality (AR) enabled Podracers, and exclusive digital comics.

The immersive experience aims to blend storytelling with emerging technology to offer fans a fresh way to engage with the Star Wars universe.

The collection, released on 4 May, is the result of close collaboration between VeVe and Lucasfilm. According to the company, the launch is part of a broader effort to help the long-running franchise connect with new audiences through innovative tools like AR and blockchain.

"Collaborating with Lucasfilm to bring these legendary pieces of the Star Wars galaxy to life has been incredibly exciting," said Dan Crothers, Co-Founder of VeVe. "This collection exemplifies exactly what we love doing at VeVe; using new technology to bring fresh energy to beloved franchises, making these experiences accessible and attainable for fans everywhere."

The new drop includes several digital items designed to appeal to long-time Star Wars fans as well as newcomers. Among the highlights is Troopers Series 1, a 3D digital collectible range that showcases Imperial soldiers such as the battle-worn Mimban Trooper and the elusive Shadow Trooper. According to VeVe, each item has been designed with attention to detail, reflecting the legacy of these characters across the Star Wars narrative.

Another feature of the release is the AR-enabled Podracers, inspired by Star Wars: Episode I – The Phantom Menace. Using VeVe's platform, fans can bring the high-speed vehicles into their real-world environments for interactive, up-close experiences.

The release also includes digital dioramas and characters from The Mandalorian, along with an exclusive digital version of The Mandalorian #1 comic. This edition will be available in limited quantities with variant digital covers, offering multiple levels of rarity for collectors.

VeVe plans to continue unveiling additional digital collectibles throughout the month of May, with surprise drops designed to keep fans engaged.

The ongoing releases build on VeVe's existing Star Wars portfolio, which already includes more than 100 digital items spanning various characters, scenes, and storylines from the franchise.

Crothers said the company is also focused on accessibility, with pricing designed to accommodate a broad range of fans. "We wanted to ensure fans from all backgrounds could participate in this global celebration," he said. "Accessibility is key for us, we want to make official fan experiences available to everyone."

Collectibles in the new Star Wars collection start at US$10, with VeVe also offering a $10 credit to new users who join the platform.

With more than 10 million 3D digital collectibles sold to date, VeVe says it is helping to redefine how fans connect with legacy franchises. Through its use of AR and blockchain-based ownership, the company aims to enhance storytelling in ways that are both modern and interactive.

The Star Wars digital collection is now available exclusively on VeVe, with additional releases planned throughout May.