Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration

TechDay's 10 Minute IT Jams provide sharp, to-the-point insights into emerging and established technology companies that operate in the Asia-Pacific region.

Today we are joined by David Bathgate who is the global head of marketing at Comvita. Comvita has recently announced and put in place a variety of interactive sensory experiences for consumers, collaborating with Microsoft to implement its Hololens technology.

David joins us today to discuss:

• How the collaboration came about and the new innovations it created
• How Comvita's New Zealand origins informed the new project, and how it is translated into the technology
• Recent feedback from the company's Dubai Expo exhibit 
• The future of Comvita's interactive experiences and where to next