VMob maximises Microsoft Azure services with new alliance

VMob, the mobile personalisation platform provider, has entered into a new alliance with Microsoft Azure Mobile Engagement.

This alliance will give existing Azure Mobile Engagement customers the ability to add on VMob's solution, giving them the full functionality of VMob's personalisation platform on top of Azure Mobile Engagement.

For VMob, this is the next step in maximising use of Microsoft's evolving Azure services. Tighter integration with Azure means VMob is able to deploy new services more quickly for new and existing customers.

"This alliance is a great step forward for us at VMob; it's a welcome endorsement of our technology by Microsoft and also delivers additional functionality and flexibility to our own platform.

"We're taking the great technical tools the Azure Mobile Engagement team have been doing and creating a solution specifically for retailers which can be deployed out of the box," says Scott Bradley, VMob CEO and founder.

Azure Mobile Engagement adds features to VMob's existing segmentation and push messaging functionality.

With the VMob platform running overtop of Azure Mobile Engagement, marketers can create more personalised campaigns, according to the company.

"We are very happy to integrate our value-added Mobile Engagement services into VMob. This alliance gives Azure more functionality for retailers and brands with a physical presence - it's a great way to extend the use of our services for new and existing customers," says Laurent Lathieyre, Microsoft Azure Mobile Engagement.