Vonto launches updates to business insights app

Vonto has released new product integrations to its business insights app, to better support Australia and New Zealand's startup and SMB community.

This includes adding MYOB and MailChimp, to aid in making better informed, data driven decisions.

Vonto's introduction of MYOB completes integrations with all the major accountancy players, providing business owners with a deeper understanding of their financial metrics.

To put business owners in a better position for marketing success, the addition of MailChimp now allows Vonto's customers to analyse metrics from the most widely used eDM platform against their social media performance, the company states.

A startup itself and a successor of the Commonwealth Banks venture scaling entity, x15ventures, Vonto plugs a businesses key platforms, such as Xero, Facebook and Google Analytics, into its app.

Each morning, Vonto analyses data from the platforms to translate any trends, anomalies and indicators into a simple dashboard, supported with 10 personalised insights that enable business owners to make quick and informed decisions.

The app enhancement comes as Vonto celebrates being up and running for one year, and growth of its customer base which has grown into thousands of businesses.

With 70% of these businesses having four or less employees, Vonto supports primarily SMBs and startups. These businesses come from a range of industries, from activewear designers and florists, to cafe and restaurant owners, builders and more.

Vonto managing director Elliot Cousins says, "While 2020 was an incredibly challenging year for many, COVID-19 has fuelled entrepreneurialism in both Australia and New Zealand.

"A vast number of small and exciting businesses have sprung up over the last year in fact, 25% of our most active customers started their companies in 2020 while others have used this unique time to supercharge growth.

Cousins says, "At Vonto our mission is to support and enhance these innovative businesses. We consolidate their data into meaningful and easy to understand insights, to help them to make smarter business decisions, every day.

"The integration of the new platforms will help us to further support businesses to flourish.

Vonto is focused on enabling businesses to gain a better view of operations, through drawing on data from online business tools and presenting the analytics in one location.

With the integration of MYOB and MailChimp, Vonto now connects nine different platforms to its app, all of which are the most commonly adopted business tools.

Others include Xero, QuickBooks, Vend, Shopify, Google Analytics, Facebook and Instagram, collectively offering insights into a business cash flow, social media engagement, website traffic and more.