Xero + Google: The ideal SMB package?

Xero has announced it will integrate with Google's Apps for Work and Gmail platform in a bid to make it easier for Xero customers to keep on top of client relationships.

The Gmail integration takes email out of the inbox and into the accounting workflow, enabling small businesses to see more information about their relationships with their contacts without leaving the Xero platform.

Additionally, tighter integration with Google Apps for Work enables small businesses to export content from Xero to Google Sheets to collaborate with customers, suppliers and financial advisors.

"Our global relationship with Google bolsters Xero as a real-time business platform for business owners," explains James Maiocco general manager at Xero.

"Our integrations provide a smarter and simpler way to manage the daily workflows associated with all aspects of their business operation," he says.

Available immediately for 600,000+ Xero users around the world, the Gmail integration along with the redesigned contacts page in Xero is designed to help small business owners, accountants, and bookkeepers save time, get actionable insights, and better manage their relationships with suppliers and customers, Maiocco says.

Rahul Sood, general manager for Google Apps for Work at Google, adds, "Google is encouraged to see a deeper Xero integration with Gmail and Google Apps for Work to help small businesses streamline their workflow and deliver a beautiful user experience.

 "Businesses have come to expect simple, seamless processes and enterprise-grade security from all their cloud applications," he says.

"Google and Xero can deliver this together to help small businesses focus on what they do best.

The latest updates build on a range of established integrations between Xero and Google's services.