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Is the CMO the newest member of the IT team?
CMO

Is the CMO the newest member of the IT team?

CMOs in Australia and New Zealand are swiftly becoming tech decision-makers, usurping traditional IT roles, reveals new research.

By Catherine Knowles • 3 min read • Thu, 19th Nov 2015
Is the CMO becoming the new IT buyer?
Digital Transformation

Is the CMO becoming the new IT buyer?

There's a new IT buyer on the block, with ANZ CMOs increasingly making IT decisions – and managing their own IT budget – according to a new survey.

By Heather Wright • 3 min read • Wed, 23rd Sep 2015
How the role of the CMO is changing...
Marketing

How the role of the CMO is changing...

The role of chief marketing technologist hasn't even reached its tenth anniversary. Yet it's already starting to change. Why?.

By Staff Writer • 4 min read • Mon, 18th Aug 2014
Gartner asks... Is the CMO the CEO's heir apparent?
CMO

Gartner asks... Is the CMO the CEO's heir apparent?

A lot can be learned by observing the changing of the guard. Often, behind the dignified theatre of it all is a much more chaotic reality.

By Staff Writer • 4 min read • Fri, 8th Aug 2014
Four types of CMOs... Which is in your business?
Customers

Four types of CMOs... Which is in your business?

A lot is said these days about the CMO's preparedness to navigate what is, even by most conservative measures, fairly extraordinary digital change.

By Staff Writer • 4 min read • Fri, 27th Jun 2014
CMOs and CIOs are two functions divided by language
CMO

CMOs and CIOs are two functions divided by language

CMOs and CIOs face an ongoing challenge: bridging the gap between their distinct vocabularies in the digital marketing realm.

By Staff Writer • 3 min read • Mon, 28th Apr 2014
All good in the hood for recruiting Good
Motorola

All good in the hood for recruiting Good

Good Technology fortifies its executive team by recruiting top talents from Cisco, HP, and Motorola, aiming to enhance their secure mobility platform.

By Staff Writer • 2 min read • Fri, 12th Apr 2013
Facebook ads don't work: General Motors
Facebook

Facebook ads don't work: General Motors

General Motors ditches Facebook ads on the eve of its IPO, raising doubts about the platform's ad effectiveness.

By Staff Writer • 2 min read • Wed, 16th May 2012
Managing business risk
CMO

Managing business risk

Exchange rate fluctuations and growing Chinese and Indian markets are reshaping business risk management. How can New Zealand executives stay competitive?.

By Staff Writer • 4 min read • Wed, 1st Dec 2010
The cloud-based world of Google Apps
Google

The cloud-based world of Google Apps

Cloud computing is a simple concept: software and services are delivered over the web and through a browser, with no server or client software to install.

By Staff Writer • 4 min read • Tue, 1st Jun 2010
Rushworth resigns
Unified Communications

Rushworth resigns

Vodafone's marketing director, Mark Rushworth, has resigned and will depart on Friday. CEO Russell Stanners will manage marketing until a replacement is found.

By Staff Writer • 1 min read • Wed, 20th Jan 2010