Consumer Trust stories - Page 4

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

A recent Outpayce study reveals that over 70% of travellers prioritise payment security over discounts, highlighting growing concerns over cyber fraud in travel.

A recent survey reveals that 79% of insurance executives feel a moral duty to address the USD $1.8 trillion global protection gap, viewing it as a key business opportunity.

Adjust's 2025 Mobile App Trends report reveals a 26% YoY rise in eCommerce app installs in APAC, driven by AI and privacy-first technologies.

A new Norton survey reveals alarming trends in online dating in New Zealand, with over half of users encountering scams on dating apps weekly.

A new SOTI report highlights rising consumer concerns over data security in social commerce, as 54% would avoid retailers using AI to track purchases.

As Data Privacy Day unfolds, experts stress the urgent need for organisations to strengthen data protection strategies amid rising cyber threats and evolving regulations.

Traditional loyalty programmes are struggling to meet the evolving expectations of consumers, who demand instant rewards and personalised experiences.

A Gartner survey reveals that 68% of US consumers feel exploited by dynamic pricing, with many preferring brands that offer consistent prices.

Keyfactor foresees a pivotal shift in data security practices by 2025, driven by quantum computing advances and the adoption of post-quantum cryptography.

A study from Syrenis reveals that 71% of AI users regret sharing their data, highlighting rising concerns over privacy in an AI-driven world.

A new report reveals a staggering 19% rise in global fraud attacks, largely fuelled by AI exploitation, highlighting urgent need for improved detection measures.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Qualtrics' 2025 report reveals that 80% of New Zealand consumers distrust local companies' use of AI, marking a significant decline in comfort with the technology.

Imperva reveals that online retailers face a staggering average of 569,884 AI-driven cyberattacks daily as the holiday shopping season approaches.

In a fragmented digital ecosystem, brands must adopt omnichannel loyalty strategies to foster deeper connections and meet evolving consumer expectations.

Okta has launched its Customer Identity Cloud product, Auth for GenAI, to enhance identity security in rapidly evolving Generative AI applications.

MoneyGram confirms a cyberattack that crippled its services, raising alarms about vulnerabilities in the financial sector amid ongoing digital transformation.

Google's decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.

With counterfeiting costing the global economy over USD $2 trillion, brands are turning to AI innovations for robust anti-counterfeit strategies to protect consumer trust.