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Why it's vital to bring all of your customers on your CX transformation journey
Data Analytics

Why it's vital to bring all of your customers on your CX transformation journey

Australian banks must use AI and personalised service to rebuild trust and enhance customer experience across all age groups and regions.

By Jeremy Thomas • 5 min read • Mon, 13th Oct 2025
Adobe launches AI agents to streamline B2B marketing journeys
Customer Experience

Adobe launches AI agents to streamline B2B marketing journeys

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

By Melania Watson • 4 min read • Fri, 10th Oct 2025
Agentic AI adopters expect quantum to shape marketing soon
Data Analytics

Agentic AI adopters expect quantum to shape marketing soon

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

By Catherine Knowles • 3 min read • Wed, 1st Oct 2025
GenAI drives marketing ROI as 85% of teams expand adoption
Data Analytics

GenAI drives marketing ROI as 85% of teams expand adoption

Over 80% of marketing teams worldwide now use generative AI, with 85% in EMEA reporting strong ROI and expanded adoption planned for 2026.

By Shannon Williams • 3 min read • Wed, 1st Oct 2025
Marketers using agentic AI foresee quantum computing's rise soon
Data Analytics

Marketers using agentic AI foresee quantum computing's rise soon

Nearly one-third of marketers using agentic AI expect quantum computing to influence marketing within two years, signalling rapid tech adoption ahead.

By Sean Mitchell • 4 min read • Wed, 24th Sep 2025
SmartPATH launch brings AI-driven omnichannel communications to ANZ
Digital Transformation

SmartPATH launch brings AI-driven omnichannel communications to ANZ

Smart Communications launches SmartPATH in ANZ, an AI-driven platform streamlining omnichannel communications for regulated industries like insurance and healthcare.

By Melvin Hipolito • 4 min read • Thu, 18th Sep 2025
LinkedIn emerges as top B2B ad channel with highest returns
Customer Experience

LinkedIn emerges as top B2B ad channel with highest returns

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

By Catherine Knowles • 3 min read • Wed, 17th Sep 2025
Kyndryl & VML partner to boost customer engagement with AI
Customer Experience

Kyndryl & VML partner to boost customer engagement with AI

Kyndryl Consult and VML Enterprise Solutions have partnered to enhance customer engagement using AI, data, and modern infrastructure across industries.

By Jed Nykolle Harme • 3 min read • Fri, 12th Sep 2025
Adobe launches AI agents to automate customer experience tasks
Customer Experience

Adobe launches AI agents to automate customer experience tasks

Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.

By Melvin Hipolito • 4 min read • Thu, 11th Sep 2025
Fergus appoints Hugh Walker as Head of Customer Experience
Customer Experience

Fergus appoints Hugh Walker as Head of Customer Experience

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

By Melvin Hipolito • 4 min read • Tue, 26th Aug 2025
NiCE, Salesforce deepen AI partnership for unified service
Customer Relationship Management

NiCE, Salesforce deepen AI partnership for unified service

NiCE expands its AI partnership with Salesforce to unify customer service via deeper integration between CXone Mpower and Service Cloud platforms.

By Jed Nykolle Harme • 3 min read • Wed, 13th Aug 2025
PriceSpider unveils Wayvia to advance AI-driven retail insights
Customer Experience

PriceSpider unveils Wayvia to advance AI-driven retail insights

PriceSpider launches Wayvia, an AI-driven retail platform that enhances brand insights and revenue across channels with 20 years of shopper data.

By Catherine Knowles • 4 min read • Fri, 25th Jul 2025

Stories from Other Regions

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape
Customer Experience

Goodbye marketing funnel. Hello to a more complex marketing/sales landscape

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

By Miles Pollock • 7 min read • Wed, 8th Oct 2025
UK shoppers demand personalised retail experiences across channels
Customer Experience

UK shoppers demand personalised retail experiences across channels

Over half of UK shoppers find retail communications too generic, with 60% calling them irrelevant, highlighting a need for personalised experiences across channels.

By Shannon Williams • 3 min read • Thu, 2nd Oct 2025
Black Friday 2024 sees 3.1% growth as bounce rates increase
Customer Experience

Black Friday 2024 sees 3.1% growth as bounce rates increase

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

By Sean Mitchell • 4 min read • Thu, 4th Sep 2025
Why AI is key to match shifting customer expectations in Retail sector
Digital Transformation

Why AI is key to match shifting customer expectations in Retail sector

Australian retailers must harness AI and emotional intelligence to meet fast-changing Gen Z and millennial expectations for seamless, personalised shopping.

By Maurice Zicman • 5 min read • Wed, 13th Aug 2025
Customer Science buys Friendly Persuasion to boost CX solutions
Digital Transformation

Customer Science buys Friendly Persuasion to boost CX solutions

Customer Science has acquired Sydney's Friendly Persuasion, launching a new CX Communications division to enhance written customer experience solutions.

By Melvin Hipolito • 3 min read • Wed, 30th Jul 2025
Singapore Airlines taps Qualtrics & AI to enhance customer insights
Data Analytics

Singapore Airlines taps Qualtrics & AI to enhance customer insights

Singapore Airlines partners with Qualtrics in a three-year deal to harness AI and data analytics for deeper insight into customer feedback and improved service.

By Melvin Hipolito • 3 min read • Tue, 22nd Jul 2025