WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.
Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.
SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.
Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.
Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.
Manhattan unveils embedded AI agents and fulfilment simulation tools to help retailers speed service, sharpen checkout and compare order strategies.
MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.
SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Clarks broadens its online range with a curated third-party marketplace powered by Marketplacer, keeping tight control over sellers and customer experience.
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Braze unveils AI marketing suite with European hosting as customers report sharper engagement, faster campaign builds and stronger conversions.
Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.
LendingClub will rebrand its bank as Happen Bank in summer 2026, as Chief Executive Officer Scott Sanborn says the new name better fits its wider banking push.
Adobe data shows AI-sourced visits to U.S. retail sites soared 393% in Q1 2026, while product pages lag on machine readability.
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
