Digital Engagement stories
TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.
Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.
Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.
Akeneo launches an AI‑driven Winter Release to power “agentic commerce”, speeding product data from enrichment to activation for AI buyers.
Babeltext debuts MC-ML-AI, a standard to turn multilingual, multichannel customer chats into completed bookings, transactions and cases.
Infobip named a growth and innovation leader in Frost & Sullivan's latest CPaaS report, praised for cross-channel AI-driven communications.
Banks are turning apps and accounts into ad space, with SAS tipping media networks to lift non-interest income by up to 30% within two years.
AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.
Auckland band Coppelia uses data-driven digital strategies and quality content to grow their music audience and secure festival invites in 2025.
Retail brands will send a record 3.9 billion messages in the 2025 shopping season, up 15%, as AI and richer digital channels boost customer engagement.
8x8 rolls out AI-powered customer view, workforce tools and richer WhatsApp flows to cut contact centre handling times and boost planning.
Australia Post launches $15 blockchain-enabled Lunar New Year DigiStamps, pairing physical horse stamps with scannable digital collectables.
Hellmann's “Meal Diamond” tops Super Bowl online engagement, with a 117% surge beating Michelob ULTRA, Instacart, Pringles and Dunkin.
AI-driven personalisation and shifting notions of value will set the pace for hospitality guest engagement in 2026, Paytronix predicts.
University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.
Cricket Australia revamps its Live App with real-time AI insights, chat-style analysis and scorecards going back to 1886.
Michaela O'Connor has been appointed Chief Growth Officer at Symcor to lead sales, marketing, and strategy, driving the company's expansion and innovation.
YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.
Australian eyewear retailers Specsavers and OPSM top customer service rankings, while Bendigo Bank leads non-retail brands in KPMG's CX excellence study.
LeapXpert and Iron Bow partner to deliver secure, compliant messaging solutions for US government agencies amid rising communication challenges.