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Kiwi Stories

Email stories

Trade Me sees 20% campaign performance improvement using new tools

New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.

By Contributor • 8 min read • Tue, 13th Feb 2024

Global Stories

Email stories

Data Analytics

Email's impact in marketing mix lessens, diversified outreach vital

The impact of email in the marketing mix dwindles, suggesting a need for diversified strategies, according to a new study by sales tech firm Sopro.

By Kaleah Salmon • 3 min read • Thu, 1st Feb 2024

Network Infrastructure

Barracuda Networks announces Nell ODonnell & Kim Mota as new executives

Barracuda Networks bolsters executive team with Nell ODonnell as Chief Legal Officer and Kim Mota as Chief Human Resources Officer, reflecting expansion plans.

By Imee Dequito • 2 min read • Fri, 19th Jan 2024

Unified Communications

8x8's new tool 'Sales Assist' empowers retailers and enhances shopping experience

8x8 unveils 'Sales Assist', a new tool designed to enhance customer satisfaction and streamline the retail experience.

By Catherine Knowles • 3 min read • Fri, 15th Dec 2023

Malware

Surge in deceptive simplicity exploitation by cyberattackers

Cyberattackers increasingly use deceptive simplicity, such as malicious HTML files and fake updates, to bypass traditional defenses.

By Shannon Williams • 3 min read • Fri, 15th Dec 2023

Fintech

Modest growth in M&A activity predicted for next year

Biztech Lawyers and Intelliworx predict modest growth in M&A activity, company consolidation, and an upswing in down round investments for 2024 tech industry.

By Shannon Williams • 3 min read • Thu, 14th Dec 2023

Artificial Intelligence

New phishing method exploiting the Genial.ly platform

Check Point Harmony Email researchers expose a new phishing tactic dubbed 'Business Compromise 3.0' exploiting Genial.ly platform.

By Shannon Williams • 3 min read • Tue, 12th Dec 2023

Customer Relationship Management

Zoom looks to enhance CX with AI-powered refinements

Zoom is set to enhance its AI-powered customer experience suite, improving services for businesses of all sizes.

By Shannon Williams • 3 min read • Thu, 7th Dec 2023

Enterprise Content Management

Storyblok survey reveals consumers' festive buying behaviour and trust issues

Storyblok survey shares festive buying behaviours, revealing brand websites hold most trust, while AI and influencers fall out of favour.

By Catherine Knowles • 3 min read • Wed, 29th Nov 2023

Unified Communications

Crayon expands productivity portfolio in APAC with new partnerships

IT firm Crayon enhances its productivity services in Asia Pacific with Zimbra, Swoosh, SigniFlow, and Access4 partnerships.

By Shannon Williams • 3 min read • Fri, 24th Nov 2023

Marketing Technologies

Trustwave reveals retail sector's unique cybersecurity threats & solutions

Trustwave report exposes unique cybersecurity threats in retail sector, providing insights and strategies for resilience.

By Sean Mitchell • 3 min read • Thu, 16th Nov 2023

Customer Experience

Sydney firm Atomic.io shines in inaugural 2023 TMW 100 martech list

Sydney-based martech firm Atomic.io secures No. 2 spot for Innovation in Web/Mobile Platforms in the inaugural TMW 100 list.

By Imee Dequito • 3 min read • Fri, 10th Nov 2023

Data Analytics

n3 Hub unveils CDP Orchestrator for personalised marketing automation

n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.

By Kaleah Salmon • 3 min read • Wed, 1st Nov 2023

Firewalls

Squire Technologies launches Mirus, a game-changer in mobile communication

Squire Technologies introduces Mirus, an innovative messaging platform set to transform mobile and enterprise communication.

By Imee Dequito • 3 min read • Fri, 27th Oct 2023

GroupM and Criteo announce first-ever Asia Pacific partnership for omnichannel commerce

GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

By Sean Mitchell • 2 min read • Thu, 26th Oct 2023

Storage

Distie Soft Solutions rebrands to Bluechip Infotech NZ

From November, New Zealand computer products distributor Soft Solutions will rebrand as Bluechip Infotech New Zealand.

By Sean Mitchell • 2 min read • Thu, 26th Oct 2023

Advanced Persistent Threat Protection

Former Exec for Hitachi Vantara Joins Proofpoint as Senior VP

Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.

By Imee Dequito • 3 min read • Tue, 24th Oct 2023

Stories from Other Regions

Email stories

Surveillance

Barracuda Networks tackle rising Aussie credential stuffing scams

Barracuda Networks proposes sturdy measures against escalating Australian credential stuffing scams, affecting around 20,000 consumers, with increased bot-assisted logins and poor password hygiene.

By Kaleah Salmon • 3 min read • Wed, 24th Jan 2024