Google Search stories
Google adds restaurant bookings to AI Mode in Search for New Zealand users, linking diners to live table availability from OpenTable and Wowapps.
Google rolls out conversational Search Live to New Zealand, adding voice and camera support in AI Mode across more than 200 countries.
Adobe completes Semrush acquisition to widen its customer experience suite with SEO and AI visibility tools for brands.
Lebesgue data from 35,000 eCommerce brands suggests AI-driven visits arrive with stronger purchase intent than standard search traffic.
AI shopping agents are moving retail from clicks to chat, as Walmart, Amazon and Google test protocols that let software search, compare and pay.
Agentic commerce is forcing firms to rethink websites, as AI agents bypass ads and clicks for API-driven transactions.
Australian Centre for AI in Marketing unveils four-week search strategy course as AI summaries drive fewer clicks and reshape brand visibility.
Akamai warns AI bots are slashing publisher referrals by 96% as automated scraping surges 300% and ad, subscription revenue comes under strain.
Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.
AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.
Cybersecurity firms risk losing enterprise deals if weak Google visibility undermines their authority, as Australian buyers increasingly judge vendors online.
Counterfeit sellers began peddling Eli Lilly's new weight-loss pill online months before launch, after public domain records exposed the Foundayo name.
Australian businesses risk fading from AI-driven search unless they add structured data, clearer content and citations that systems can actually read.
Founders can stretch budgets and sharpen campaigns with six affordable digital marketing platforms, from email automation to skills training.
Ulta Beauty rolls out Google-powered AI shopping across Search and Gemini, while building its own assistant for personalised browsing and checkout.
MSPs that boost search visibility and editorial presence can land on CIO shortlists sooner, as Australian buyers research vendors before contact.
How CIOs can separate mere digital visibility from genuine market authority by checking for earned media, independent coverage and peer trust.
Megantic and Shopify APAC say Australian eCommerce brands must adapt for AI-driven discovery or risk fading from shopper recommendations.
Brands that dominate search and social share a deliberate strategy, while quieter rivals often lack the consistency, authority and distribution to be seen.
AI search is forcing marketers to rethink visibility, as businesses adapt content for direct answers, zero-click journeys and broader source inclusion.