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Loyalty programmes stories

Talon.One raises $135 million to boost AI loyalty platform
Data Analytics

Talon.One raises $135 million to boost AI loyalty platform

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

By Catherine Knowles • 3 min read • Fri, 4th Jul 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
Eagle Eye & Ecrebo partner to boost smart receipt marketing
Customer Experience

Eagle Eye & Ecrebo partner to boost smart receipt marketing

Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.

By Melvin Hipolito • 3 min read • Wed, 7th May 2025
Insurers focus on AI & growth amid sluggish progress
Customer Experience

Insurers focus on AI & growth amid sluggish progress

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

By Catherine Knowles • 3 min read • Fri, 14th Mar 2025
Gen Z lead brand switching due to boredom and price hikes
Marketing Technologies

Gen Z lead brand switching due to boredom and price hikes

SAP Emarsys reveals changing Aussie consumer behaviours, with 41% of Gen Z ditching brands from boredom and 65% swayed by rising costs.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024

Stories from Other Regions

Loyalty programmes stories

Gen Z drives renewed optimism & new demands in UK retail
Customer Experience

Gen Z drives renewed optimism & new demands in UK retail

Gen Z boosts UK consumer confidence to 28%, driving demand for personalised, authentic retail experiences amid cautious economic optimism, says dentsu report.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
Southern Co-op to launch digital loyalty app with Lobyco
Digital Transformation

Southern Co-op to launch digital loyalty app with Lobyco

Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.

By Kaleah Salmon • 4 min read • Thu, 10th Jul 2025
UK online shoppers favour eco-friendly, charitable brands
Clean technologies

UK online shoppers favour eco-friendly, charitable brands

Over 36% of UK online shoppers favour brands supporting charity, with 34.6% prioritising eco-friendly practices, highlights new report by Ecommpay and IMRG.

By Jed Nykolle Harme • 3 min read • Mon, 30th Jun 2025
UK holidaymakers boost spending, start trips with smarter deals
Sales

UK holidaymakers boost spending, start trips with smarter deals

Nearly 80% of UK holidaymakers boost pre-trip spending, favouring clothing and travel gear, with shoppers seeking smart deals and value for money.

By Jed Nykolle Harme • 4 min read • Thu, 19th Jun 2025
Major brands to boost investment in loyalty programmes
Customer Relationship Management

Major brands to boost investment in loyalty programmes

A study by Apadmi reveals that 67% of major brands plan to elevate investments in digital customer loyalty programmes over the upcoming year.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
69% of UK consumers lack loyalty to CP brands, study finds
Customer Experience

69% of UK consumers lack loyalty to CP brands, study finds

New research reveals that 69% of UK consumers feel no loyalty to any brand, posing significant challenges for consumer product companies in retaining customers.

By Sean Mitchell • 2 min read • Fri, 7th Feb 2025
SK Planet partners with Mocaverse for Web3 experiences
Gaming

SK Planet partners with Mocaverse for Web3 experiences

SK Planet partners with Mocaverse to enhance user experiences in Web3, integrating MOCA Coin into its digital ecosystem for 28 million users.

By Catherine Knowles • 3 min read • Wed, 27th Nov 2024
Consumers favour 25% discount in exchange for emails
Customer Experience

Consumers favour 25% discount in exchange for emails

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Study shows personalisation key to consumer loyalty in UK
Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
How to future-proof your loyalty program with a 'real-time' strategy
Customer Experience

How to future-proof your loyalty program with a 'real-time' strategy

As customers demand instant gratification, brands must future-proof loyalty programmes with real-time strategies, like Woolworths' 2022 pivot to immediacy.

By Jonathan Reeve • 4 min read • Thu, 26th Sep 2024
Australian shoppers lose brand loyalty in CPG industry shift
Supply Chain

Australian shoppers lose brand loyalty in CPG industry shift

New SAP Emarsys research reveals 62% of Australian shoppers aren't loyal to consumer-packaged goods brands, urging brands to innovate consumer engagement strategies.

By Shannon Williams • 3 min read • Thu, 5th Sep 2024