Marketing stories - Page 3

Keitaro ad tracker abused in 15,500 scam and malware domains, as fraudsters cloak AI-themed investment lures from security watchdogs.

Google's generative AI update pushes SEO into a new era, forcing specialists to prioritise intent, E-E-A-T and NLP over rankings alone.

Adobe has opened Firefly Custom Models to public beta, letting creators train image generation on their own styles while unifying AI tools.

New research suggests leading AI models each develop distinct 'information personalities', favouring different sources in their cited answers.

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

AI is reshaping content creation, boosting speed and scale while raising urgent concerns over quality, authenticity and reader trust.

B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

Foxtel Media and PubMatic unveil a managed programmatic tool to sell time-targeted ad slots around live NRL and AFL streams on Kayo.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

New Zealand Loyalty Association debuts to unite brands and launches nation's most comprehensive loyalty study ahead of 2026 summit.

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.