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In Marketing We Trust wins seven clients & expands team
Data Analytics

In Marketing We Trust wins seven clients & expands team

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

By Kaleah Salmon • 3 min read • Fri, 1st Aug 2025
Acast & Magnite team up to streamline global podcast ads
Marketing Technologies

Acast & Magnite team up to streamline global podcast ads

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

By Kaleah Salmon • 3 min read • Thu, 31st Jul 2025
Optimizely unveils CMS features to boost AI search visibility
Enterprise Content Management

Optimizely unveils CMS features to boost AI search visibility

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

By Jed Nykolle Harme • 4 min read • Wed, 30th Jul 2025
Michelle Whelan joins Komerz as Global Chief Business Officer
Marketing Technologies

Michelle Whelan joins Komerz as Global Chief Business Officer

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

By Jed Nykolle Harme • 3 min read • Wed, 30th Jul 2025
IDHL appoints Jonathan Healey to drive AI technology strategy
Digital Transformation

IDHL appoints Jonathan Healey to drive AI technology strategy

IDHL appoints Jonathan Healey as Group Technology Director to lead AI and technology strategy, boosting innovation across its UK and US operations.

By Jed Nykolle Harme • 3 min read • Tue, 29th Jul 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
Red Hat unveils upgrades for partner autonomy & growth
Virtualisation

Red Hat unveils upgrades for partner autonomy & growth

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

By Shannon Williams • 4 min read • Tue, 29th Jul 2025
Sydney teen's Celvoir agency offers bespoke web design boost
Marketing Technologies

Sydney teen's Celvoir agency offers bespoke web design boost

Sydney teen Liam Newby's Celvoir agency offers bespoke web design with no upfront costs, boosting brands' online success through tailored digital solutions.

By Sean Mitchell • 3 min read • Fri, 25th Jul 2025
Dataswyft boosts leadership with senior appointments to drive growth
Data Privacy

Dataswyft boosts leadership with senior appointments to drive growth

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

By Jed Nykolle Harme • 3 min read • Fri, 18th Jul 2025

Stories from Other Regions

Marketing stories

Exclusive: Sarah Richardson on AI, loyalty and global ALA push
Customer Experience

Exclusive: Sarah Richardson on AI, loyalty and global ALA push

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

By Melania Watson • 6 min read • Fri, 1st Aug 2025
Launchd acquires Hoozu to strengthen global creator strategy
Marketing Technologies

Launchd acquires Hoozu to strengthen global creator strategy

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

By Melvin Hipolito • 3 min read • Thu, 31st Jul 2025
UK marketers outpace policy as AI investment & ROI surge
Marketing Technologies

UK marketers outpace policy as AI investment & ROI surge

UK marketers lead in AI investment and ROI, but only 36% have formal policies despite London overtaking New York as a top AI hub.

By Jed Nykolle Harme • 3 min read • Fri, 25th Jul 2025
UK consumers lose trust as retailers invest more in AI
Data Protection

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025
UK retail traffic from GenAI assistants surges 1200%
Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025
Prime Day 2025 drives 128% surge in new Amazon shoppers in Australia
Digital Entertainment

Prime Day 2025 drives 128% surge in new Amazon shoppers in Australia

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

By Sean Mitchell • 4 min read • Thu, 24th Jul 2025
Homeware brands adapt as UK demand grows for outdoor living
Marketing Technologies

Homeware brands adapt as UK demand grows for outdoor living

UK homeware brands like Dunelm and Ikea adapt as demand for outdoor living soars, with Dusk seeing a 42% rise amid sunny weather and changing consumer trends.

By Kaleah Salmon • 4 min read • Thu, 24th Jul 2025
Amazon dominates Prime Day as rivals see low deal searches
eCommerce

Amazon dominates Prime Day as rivals see low deal searches

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025