Marketing stories
Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.
XPON Technologies has acquired Alpha Digital to boost AI-driven marketing, combining strategy expertise with advanced AI tech for personalised campaigns.
Optimizely upgrades its AI tool Opal with new features and workflows to boost marketing efficiency within the Optimizely One suite, enhancing task automation.
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Siemens Digital Industries Software will acquire Wevolver to enhance its Supplyframe platform and expand its reach to millions of engineers worldwide.
Allvue Systems boosts its AI and data capabilities with a 70% R&D budget rise and key hires, aiming to enhance tools for alternative investment markets.
Moloco has hired Jean-Luc Nahon, former Amazon Ads executive, as Head of Product to boost its AI-driven advertising solutions and strategic growth in 2025.
Moloco ranks among the world's top five mobile advertising platforms in the 2025 Singular ROI Index, joining Meta, Google, Apple Ads, and TikTok.
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
Hotwire Global launches Hotwire Spark, an AI tool to boost brand visibility on AI search platforms alongside a new global AI Innovation Lab.
Free workshops on branding, AI, and sales will support creative businesses in West Yorkshire, hosted by Unity Enterprise at Leeds Media Centre.
Analytic Partners launches The CMO Office, a new APAC hub offering weekly insights and podcasts to boost marketing effectiveness across the region.
Nearly 80% of UK consumers feel positively impacted by small businesses, with over a third saying they'd be devastated if their favourites closed.
Acquirz appoints Vickie Stacey as Head of Data Operations amid 40% growth and plans to expand team by 33% in Cheltenham's B2B email marketing sector.
Innovid's 2025 CTV report reveals rising viewership outpacing ad spend, with interactive ads boosting engagement and huge growth opportunities ahead.
RedTrack launches AI-powered agents to automate data analysis and reporting for eCommerce media buyers, boosting efficiency and campaign insight.
DEPT has been named Adobe's Digital Strategic Innovation Partner of the Year in India for its pioneering use of Adobe solutions and digital inclusivity efforts.
MultiSafepay boosts European SME merchant base by 11% and transaction volumes by 44% post-integration with Antom, enhancing payment solutions across sectors.
