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Marketing Stories - Page 46

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Decidr partners with Onside to enhance AI content delivery
Marketing Technologies

Decidr partners with Onside to enhance AI content delivery

Decidr partners with Onside Content to enhance personalised content delivery across the US, Australia, and Japan using advanced AI technology.

By Kaleah Salmon • 3 min read • Mon, 25th Nov 2024
Weee! partners with Topsort to boost retail media strategy
DevOps

Weee! partners with Topsort to boost retail media strategy

Topsort has teamed up with Weee!, the largest Asian supermarket online in the US, to enhance retail media, aiming to empower sellers and boost visibility.

By Melania Watson • 2 min read • Fri, 22nd Nov 2024
Appsflyer adds AI layer to boost fraud prevention tool
Data Analytics

Appsflyer adds AI layer to boost fraud prevention tool

AppsFlyer launches an AI enhancement layer for its Protect360 fraud prevention solution, tackling the rising threat of sophisticated advertising fraud.

By Sean Mitchell • 3 min read • Thu, 21st Nov 2024
Megantic earns eight nominations at APAC Search Awards 2025
Marketing Technologies

Megantic earns eight nominations at APAC Search Awards 2025

Megantic has earned eight nominations at the APAC Search Awards 2025, recognising its strong performance in eCommerce SEO campaigns.

By Sean Mitchell • 3 min read • Thu, 21st Nov 2024
Netcore Cloud expands collaboration with Google Cloud AI
Data Analytics

Netcore Cloud expands collaboration with Google Cloud AI

Netcore Cloud has expanded its partnership with Google Cloud to enhance AI-driven customer engagement, aiming to double annual recurring revenue by 2027.

By Imee Dequito • 3 min read • Wed, 20th Nov 2024
Getty Images enhances AI tools for custom product visuals
Generative AI

Getty Images enhances AI tools for custom product visuals

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
Yahoo survey: ad leaders prioritise tracking over privacy
Marketing Technologies

Yahoo survey: ad leaders prioritise tracking over privacy

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing shifts to AI-focused strategies in 2025
Data Analytics

Marketing shifts to AI-focused strategies in 2025

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

By Sean Mitchell • 3 min read • Tue, 19th Nov 2024
Marketing faces a transformative AI-driven future by 2025
Data Analytics

Marketing faces a transformative AI-driven future by 2025

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

By Shannon Williams • 3 min read • Fri, 15th Nov 2024
MoEngage launches tools to boost Aussie market engagement
Customer Experience

MoEngage launches tools to boost Aussie market engagement

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

By Catherine Knowles • 2 min read • Wed, 13th Nov 2024
Impressive Labs launches support for in-house marketers
Marketing Technologies

Impressive Labs launches support for in-house marketers

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

By Imee Dequito • 2 min read • Tue, 12th Nov 2024

Stories from Other Regions

Marketing stories

Consumers favour 25% discount in exchange for emails
Customer Experience

Consumers favour 25% discount in exchange for emails

Research by Daemon reveals that 58% of consumers would share their email for a 25% discount, indicating a generational divide in data sharing willingness.

By Imee Dequito • 3 min read • Fri, 22nd Nov 2024
Free digital skills courses for young people in Wales
EduTech

Free digital skills courses for young people in Wales

A new initiative by The King's Trust, the Open University in Wales, and the Institute of Coding aims to bridge the digital skills gap with free courses for 16 to 30-year-olds.

By Sean Mitchell • 3 min read • Fri, 22nd Nov 2024
Australian firms boost freelancer use for digital growth
Marketing Technologies

Australian firms boost freelancer use for digital growth

Australian businesses are increasingly hiring skilled freelancers to navigate economic challenges, with demand for digital services surging dramatically.

By Melania Watson • 3 min read • Thu, 21st Nov 2024
Jaywing bolsters digital PR team with key new appointments
Marketing Technologies

Jaywing bolsters digital PR team with key new appointments

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.

By Imee Dequito • 3 min read • Wed, 20th Nov 2024
Study shows personalisation key to consumer loyalty in UK
Customer Experience

Study shows personalisation key to consumer loyalty in UK

A new study reveals 51% of UK consumers prefer brands they've interacted with positively, highlighting the growing demand for personalised shopping experiences.

By Sean Mitchell • 2 min read • Tue, 19th Nov 2024
New Future Stores opens on Oxford Street with GBP £20m boost
Unified Communications

New Future Stores opens on Oxford Street with GBP £20m boost

A £20 million investment has launched Future Stores on Oxford Street, blending technology and immersive experiences in a novel retail model.

By Melania Watson • 4 min read • Tue, 19th Nov 2024