Matej Novak stories

Matej Novak is a keen observer of the ever-evolving landscape of digital media. With particular interest in innovative business models and consumer behaviour, they explore the dynamics of the industry with a sharp analytical lens. Their latest narrative delves into SAS's introduction of SAS 360 Match, a service designed to aid media companies in navigating the choppy waters of subscription fatigue. Through his insightful commentary, Novak provides a comprehensive understanding of how this service can pivot businesses towards an Advertising-based Video On Demand (AVOD) model to sustain revenue amidst a growing trend of subscriber cancellations.