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Salesforce launches Pro Suite AI software for SMEs in market
Customer Relationship Management

Salesforce launches Pro Suite AI software for SMEs in market

Salesforce introduces Pro Suite, an AI-integrated CRM application, aimed at aiding SMEs generate leads and solidify customer relationships.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024
Salesforce introduces Einstein 1 Studio for easy AI integration in CRM
Customer Relationship Management

Salesforce introduces Einstein 1 Studio for easy AI integration in CRM

Salesforce debuts Einstein 1 Studio, a suite of low-code tools enabling the integration of generative AI into CRM applications, responding to a rising demand and IT teams' struggle with AI implementation.

By Catherine Knowles • 3 min read • Tue, 12th Mar 2024
Mike Stawchansky joins Finastra as Chief Innovation Officer
Marketing Technologies

Mike Stawchansky joins Finastra as Chief Innovation Officer

Finastra appoints Mike Stawchansky, an expert with over 25 years in the tech sector, as Senior VP and Chief Technology Innovation Officer to boost customer technology and Gen AI innovation.

By Imee Dequito • 2 min read • Thu, 7th Mar 2024
Exclusive: How Rimini Street continues to innovate with CRM
Customer Relationship Management

Exclusive: How Rimini Street continues to innovate with CRM

Rimini Street strives for innovation and efficiency in CRM, with the company's Principal Product Manager revealing global expansion plans and AI-enhanced capabilities.

By Tom Raynel • 3 min read • Wed, 6th Mar 2024
Yellow.ai unveils Email Automation feature for streamlined support
Customer Experience

Yellow.ai unveils Email Automation feature for streamlined support

Yellow.ai launches an AI-powered Email Automation feature, revolutionising customer service with real-time responses, increased efficiency, and reducing operational costs by 60%.

By Catherine Knowles • 3 min read • Mon, 4th Mar 2024
Silver SAML, a new cyber threat, uncovered by Semperis researchers
Marketing Technologies

Silver SAML, a new cyber threat, uncovered by Semperis researchers

Semperis researchers have identified a potential new threat called Silver SAML that exploits SAML to attack from cloud identity providers such as Entra ID, potentially endangering applications like Salesforce or ServiceNow.

By Sean Mitchell • 3 min read • Fri, 1st Mar 2024
Salesforce introduces Einstein Copilot, a customisable AI assistant
Customer Relationship Management

Salesforce introduces Einstein Copilot, a customisable AI assistant

Salesforce unveils public beta for Einstein Copilot, a customisable AI assistant set to revolutionise customer relationship management by utilising company-specific data securely.

By Catherine Knowles • 3 min read • Wed, 28th Feb 2024
Rimini Street launches Rimini Custom to optimise business operations
Data Analytics

Rimini Street launches Rimini Custom to optimise business operations

Rimini Street unveils Rimini Custom, a client-driven service aiming to extend the lifespan and increase the value of existing software, while simplifying the integration of new applications.

By Sean Mitchell • 3 min read • Wed, 28th Feb 2024
Absoft integrates Salesforce Service Cloud in service delivery upgrade
Data Analytics

Absoft integrates Salesforce Service Cloud in service delivery upgrade

Absoft, a UK-based SAP firm, heightens customer experience by integrating Salesforce Service Cloud into its service delivery operations, optimising operations and modernising client services.

By Kaleah Salmon • 3 min read • Wed, 21st Feb 2024
Rippling's $11.25B bolster for Asia-Pacific with Sydney HQ opening
Data Analytics

Rippling's $11.25B bolster for Asia-Pacific with Sydney HQ opening

Rippling, the US-based workforce management giant, has launched in Australia, marking the initiation of a multi-year investment strategy in the ever-growing Asia-Pacific region.

By Tom Raynel • 3 min read • Tue, 13th Feb 2024
Freshworks names Abe Smith as Chief of Global Field Operations
Software-as-a-Service

Freshworks names Abe Smith as Chief of Global Field Operations

SaaS giant Freshworks enlists Abe Smith, with his 25-year field sales experience from Zoom, Oracle, and Cisco, as Chief of Global Field Operations to spur its upmarket progression.

By Imee Dequito • 3 min read • Thu, 8th Feb 2024
Asia-Pacific IT leaders see AI boosting productivity, but face data hurdles
Data Analytics

Asia-Pacific IT leaders see AI boosting productivity, but face data hurdles

Whilst 86% of Asia-Pacific IT leaders believe AI can boost productivity, Salesforce's latest research reveals that 69% of businesses may not fully capitalise on AI due to difficulties with data system harmonisation.

By Kaleah Salmon • 3 min read • Thu, 8th Feb 2024
SolarWinds appoints Brian Goldfarb as new Chief Marketing Officer
Data Analytics

SolarWinds appoints Brian Goldfarb as new Chief Marketing Officer

SolarWinds appoints IT industry veteran Brian Goldfarb as CMO, leveraging his two-decade experience to further company's growth and transformation phase.

By Tom Raynel • 3 min read • Wed, 31st Jan 2024

Stories from Other Regions

Salesforce stories

Australia Post signs digital transformation deal with Salesforce
Customer Relationship Management

Australia Post signs digital transformation deal with Salesforce

Australia Post partners with Salesforce for a comprehensive digital transformation strategy, aiming to improve customer service across all sectors with AI integration.

By Sean Mitchell • 3 min read • Thu, 29th Feb 2024
Virtus Health to implement global RingCentral communication platform
Unified Communications

Virtus Health to implement global RingCentral communication platform

Virtus Health plans a 5-year global implementation of the integrated RingCentral communication platform across its 62 sites, aiming to enhance patient experience and reduce business communication costs.

By Kaleah Salmon • 3 min read • Thu, 22nd Feb 2024
Vonage to boost Southern Cross Credit Union's customer support
Unified Communications

Vonage to boost Southern Cross Credit Union's customer support

Southern Cross Credit Union (SCCU) partners with global cloud communications firm, Vonage, enhancing their customer support system in Australia by employing Vonage Fusion's UCaaS and CCaaS solutions.

By Kaleah Salmon • 3 min read • Wed, 14th Feb 2024
EVme partners with Salesforce for strategic growth in Thailand's EV market
Data Analytics

EVme partners with Salesforce for strategic growth in Thailand's EV market

Thai EV service platform EVme teams up with Salesforce to ramp up personalised customer experiences, aiming to expand its vehicle fleet to 2,000 by 2024.

By Catherine Knowles • 3 min read • Fri, 2nd Feb 2024