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Exclusive: Emily Choi on Samsung's AI companion push
Wearables

Exclusive: Emily Choi on Samsung's AI companion push

Samsung is recasting AI as an invisible, trusted home companion, using CES 2026 to unveil proactive, privacy-focused smart living.

By Melania Watson • 5 min read • Thu, 29th Jan 2026

Global Stories

Samsung stories

Samsung brings Perplexity to Galaxy with multi-agent AI
Partner Programmes

Samsung brings Perplexity to Galaxy with multi-agent AI

Samsung is adding Perplexity as a system-level agent on upcoming Galaxy flagships, deepening its shift to a multi-assistant AI strategy.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Feb 2026
Niobium taps Samsung for encrypted AI chip production
Data Protection

Niobium taps Samsung for encrypted AI chip production

Niobium partners with SEMIFIVE and Samsung to move its fully homomorphic encryption AI accelerator chip from prototype to volume production.

By Sofiah Nichole Salivio • 4 min read • Sat, 21st Feb 2026
Six Nations ads boost engagement but spark fan backlash
Customer Experience

Six Nations ads boost engagement but spark fan backlash

Six Nations in-game ads boost online engagement for Samsung and Virgin Atlantic but trigger heavy social media backlash from rugby fans.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 19th Feb 2026
Samsung brings Fender Play music lessons to its TVs
Digital Transformation

Samsung brings Fender Play music lessons to its TVs

Samsung will bring a TV-optimised Fender Play app to 2025 and newer TVs in 49 countries, launching globally in the first half of 2026.

By Mark Tarre • 3 min read • Wed, 14th Jan 2026
Rithum & Stripe partner to power AI agent commerce
Digital Transformation

Rithum & Stripe partner to power AI agent commerce

Rithum links its commerce platform to Stripe's Agentic Commerce Suite, enabling AI agents to handle product discovery and payments end-to-end.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 9th Jan 2026
FIRST marks record growth in global cyber defence
Firewalls

FIRST marks record growth in global cyber defence

Global cyber defence group FIRST reports record 2025 growth, topping 820 member teams and expanding technical, training and capacity work.

By Joseph Gabriel Lagonsin • 5 min read • Fri, 9th Jan 2026

Stories from Other Regions

Samsung stories

Samsung debuts Galaxy Buds4 range with hi-fi audio
Digital Entertainment

Samsung debuts Galaxy Buds4 range with hi-fi audio

Samsung launches Galaxy Buds4 Pro and Buds4 in Australia, promising all-day comfort, enhanced ANC and tighter Galaxy AI integration.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 26th Feb 2026
Samsung debuts glasses-free 3D Spatial Signage in Australia
Digital Signage

Samsung debuts glasses-free 3D Spatial Signage in Australia

Samsung launches glasses-free 3D Spatial Signage in Australia, debuting an 85-inch 4K display for eye-catching retail and venue installs.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 24th Feb 2026
Videotron taps Samsung to modernise Canadian 5G core
Virtualisation

Videotron taps Samsung to modernise Canadian 5G core

Videotron is expanding its deal with Samsung to deploy a cloud-native 4G and 5G core, backing its national growth and Fizz brand rollout.

By Mark Tarre • 4 min read • Sat, 21st Feb 2026
Willo hires Jim Berrisford to lead global partnerships push
Human Capital Management

Willo hires Jim Berrisford to lead global partnerships push

Willo names Jim Berrisford VP of Partnerships to drive global alliances after GBP £3 million backing and new UK office openings.

By Mark Tarre • 4 min read • Mon, 16th Feb 2026
India smartphone shipments hit 152m as premium demand rises
eCommerce

India smartphone shipments hit 152m as premium demand rises

India's smartphone market grew in value as premium handsets gained ground, with Apple posting record shipments and offline retail regaining momentum.

By Mark Tarre • 4 min read • Mon, 16th Feb 2026
AliExpress lures UK shoppers from Amazon with prices
Marketing Technologies

AliExpress lures UK shoppers from Amazon with prices

AliExpress tempts budget-conscious UK shoppers away from Amazon, as new research highlights price as the dominant factor in purchases.

By Kaleah Salmon • 3 min read • Thu, 12th Feb 2026
Samsung tops Canstar Blue's 2026 phone satisfaction list
Customer Experience

Samsung tops Canstar Blue's 2026 phone satisfaction list

Samsung has reclaimed top spot in Canstar Blue's 2026 smartphone satisfaction rankings, as cost-conscious Australians prioritise value.

By Karen Joy Bacudo • 4 min read • Thu, 12th Feb 2026
How seamlessly connected tech will shape business 2026
Digital Signage

How seamlessly connected tech will shape business 2026

In 2026, business tech shifts from “digital first” to “frictionless flow”, as connected ecosystems quietly power work across every sector.

By Shawn Kwon • 4 min read • Tue, 10th Feb 2026
MasterChef winner reveals tech secrets to better hosting
Internet of Things

MasterChef winner reveals tech secrets to better hosting

MasterChef winner Laura Sharrad reveals how smart fridges and connected tech cut stress, waste and chaos from Australian home hosting.

By Melania Watson • 6 min read • Wed, 28th Jan 2026
Samsung readies anti-shoulder surf privacy feature
Data Protection

Samsung readies anti-shoulder surf privacy feature

Samsung is preparing a Galaxy privacy tool that blurs on-screen details to thwart shoulder surfers on commutes and in crowded spaces.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 28th Jan 2026