Sangeeta Mudnal stories
Sangeeta Mudnal explores the evolving landscape of commerce, focusing on the intersections between technology and consumer behavior. Her recent work highlights how conversational commerce, fueled by AI assistants, is transforming shopping experiences and influencing purchase decisions.
Through her insightful stories, readers can gain an understanding of how emerging AI platforms, like Glu, are reshaping content creation within ecommerce, aiming to improve creativity and brand consistency. By following her writing, one can learn about the practical applications of AI in commerce and the future trajectory of digital shopping environments.
Agentic commerce and the evolution of retail purchase behaviour
3 days ago
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digital transformation
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cx
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martech
Retail shifts as AI agents move from recommending products to completing purchases, forcing brands to make catalogues legible to machine buyers.
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Last week
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digital transformation
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cx
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martech
AI discovery is levelling eCommerce, with mid-sized Shopify brands gaining an edge over bigger rivals by making products clearer to generative engines.
Are you ready for the conversational commerce revolution?
Tue, 20th May 2025
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martech
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commerce systems
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cdp
Conversational commerce is revolutionising shopping and brand experiences, with AI assistants accelerating purchases by 30% and reshaping creative roles.
AI platform Glu launches to streamline ecommerce creativity
Wed, 9th Apr 2025
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cx
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martech
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commerce systems
Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.