WPP stories
Microsoft launches three new MAI AI models for Foundry
Last week
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genai
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ai
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ai ethics & governance
Microsoft expands its in-house AI push with three Foundry models for speech, voice and images, as WPP signs on to test the new tools.
Garnier wins JCDecaux award for weather-led campaign
Last month
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jcdecaux
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geofencing
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wpp
Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.
AI deepfake scams surge as New Zealand losses mount
Tue, 16th Dec 2025
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mfa
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phishing
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physical security
AI-fuelled deepfake scams are surging in New Zealand, with losses topping NZD $5 million a quarter as fraudsters weaponise new tech.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Forrester predicts agency mergers, job cuts & creator growth
Thu, 2nd Oct 2025
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martech
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cdp
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ai
Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.
Michelle Whelan joins Komerz as Global Chief Business Officer
Wed, 30th Jul 2025
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martech
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marketing
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data management
Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.
Tim Richardson joins InfoSum as first NZ team member
Tue, 15th Apr 2025
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data privacy
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trade me
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stuff
Tim Richardson has been appointed as InfoSum's first Client Partner in New Zealand, aiming to enhance local client engagement and data collaboration.
Adobe elevates Frame.io with new camera partnerships
Tue, 15th Oct 2024
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martech
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google
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nikon
Adobe unveils the next generation of Frame.io, enhancing collaboration with Canon, Nikon, and Leica, streamlining workflows for creatives globally.
NVIDIA expands OpenUSD with new tools for industrial sectors
Mon, 5th Aug 2024
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robots
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digital twins
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genai
NVIDIA upgrades its Universal Scene Description framework, extending its reach to robotics, industrial design, and engineering, heralding a new AI era.
NVIDIA unveils OpenUSD advancements with extensive impacts
Tue, 30th Jul 2024
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robots
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digital twins
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api
NVIDIA reveals groundbreaking OpenUSD advancements, pushing 3D data frameworks into robotics, industrial design, and engineering for next-gen AI.
Survival of the fittest: Indie agencies facing the AI battle
Wed, 10th Apr 2024
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lcnc
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ai
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software development
As major networks invest heavily in AI, indie advertising firms are playing catch-up, leveraging cost-effective tools and their nimbleness to stay competitive in an increasingly automated industry.
Expanding artificial intelligence capabilities with NVIDIA Edify's 3D asset generation
Wed, 20th Mar 2024
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lcnc
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api
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software development
NVIDIA Edify expands its artificial intelligence capabilities with 3D asset generation, sparking collaborations with Shutterstock and Getty Images to enhance creative control and input for visual AI interfaces.
WPP & Sprinklr join forces to boost personalised customer experiences
Tue, 21st Nov 2023
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data analytics
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cx
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martech
WPP partners with Sprinklr to utilise AI in delivering personalised customer experiences, heralding a new era in engagement.
WPP and NVIDIA partner to build generative AI content engine
Tue, 30th May 2023
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martech
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supply chain
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ai
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
LoopMe achieves 27% YoY growth in APAC, hires Head of South East Asia
Thu, 2nd Mar 2023
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ai
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microsoft
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amazon
LoopMe achieves 27% YoY growth in APAC, surpasses $150M global revenue with the help of AI-powered technology products and key executive hires.