Stories by Andrew Borthwick

Global Stories

Written by Andrew Borthwick

Driving outstanding customer experience with customer centricity and supportive technology

Businesses must blend human interaction with digital innovation to deliver personalised, customer-first experiences that build trust and simplify processes.

By Andrew Borthwick • 4 min read • Thu, 20th Nov 2025

Digital Transformation

The key levers of an enterprise's growth - AI focus, innovative culture, and strategic partners

Enterprises drive growth by aligning AI advancements with innovative cultures and strategic partnerships, unlocking real outcomes and long-term success.

By Andrew Borthwick • 7 min read • Wed, 16th Jul 2025

Stories from Other Regions

Written by Andrew Borthwick

AIOps

AI automation: Does it automatically mean job cuts in mining?

As AI transforms Australia's mining sector, fears of job cuts loom. But Orange Business argues that AI can enhance safety, efficiency, and job security.

By Andrew Borthwick • 4 min read • Tue, 27th Aug 2024