Stories by Billy Loizou
How to unlock customer data success this Black Friday
Fri, 21st Nov 2025
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data analytics
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cx
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martech
This Black Friday, retailers are set to leverage AI and unified customer data to transform seasonal sales spikes into year-round competitive advantages.
The new customer data imperative: Real-life challenges and recommendations
Thu, 22nd May 2025
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Unlocking unused customer data: A wake up call for travel and hospitality
Tue, 5th Nov 2024
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hyperscale
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cx
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martech
A report reveals 57% of travel firms struggle to unify customer data, hindering marketing strategies and customer experiences in a competitive industry.
Digital disruption and 'customer lifetime value'
Wed, 31st Jul 2024
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cx
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martech
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cdp
If you were unaware Customer Lifetime Value calculations have been digitally disrupted, you might be interested in how CDPs and, more recently, AI have changed the game.
First-party data getting you down? 5 Tactics that will take you from zero to hero
Thu, 6th Jun 2024
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cx
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data science
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martech
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
Navigating the new generation of targeting, privacy and paid media
Fri, 23rd Jun 2023
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martech
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data privacy
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e-commerce
Not only are consumers increasingly dissatisfied with the creepy factor of targeted ads, but they're also opting out of third-party tracking.
Is your dirty data messing with business productivity?
Thu, 19th Jan 2023
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data protection
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deloitte
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opinion
Everyone knows that dirty data messes with customer experience. But what about employee productivity and business performance?.
2023 Trends: Future proof your loyalty program with a data-driven strategy
Mon, 14th Nov 2022
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data analytics
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digital transformation
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bi
Loyalty programs are crucial for travel, hospitality, and quick-serve brands. But why are so many getting it wrong?.
Is 'dirty data' damaging your business?
Tue, 11th Oct 2022
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crm
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data analytics
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martech
The economic impact of 'wrangling' messy data: brands lose revenue, customers, and marketing opportunities. Identity resolution is key.
Digital transformation, privacy and the 'darkside' of the Metaverse
Wed, 23rd Feb 2022
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digital transformation
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martech
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data privacy
The metaverse is coming, but are we ready? Cambridge Analytica whistleblower, Chris Wylie, warns of the potential risks and consequences.
Why 2022 signals the 'conscious' commerce trend
Wed, 23rd Feb 2022
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dr
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martech
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open source
With the rise of the eco and ethically-mindful generation, consumers scrutinise retailers more than ever before.
Unlocking your data: Why customer loyalty is more than 'a points system'
Mon, 21st Feb 2022
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data analytics
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cx
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martech
A loyalty program must be customer-obsessed and integrated across all channels to increase customer retention and generate revenue.
Data derived from customer loyalty: more valuable than ever before?
Mon, 10th Jan 2022
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data analytics
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martech
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cdp
With the death of cookies, the 'value exchange' between businesses and their customers' willingness to share personal data has never been so important.
Data: the key to unlocking loyalty success
Mon, 27th Sep 2021
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martech
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e-commerce
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opinion
Effective customer relationship leaders understand how to grow customer relationships by leveraging customer data to glean valuable behavioural insights.
Unleashing the power of retail loyalty: Who is getting it right?
Mon, 30th Aug 2021
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crm
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cx
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martech
Loyalty programs provide an exclusive 'experience beyond the product' and help businesses get a better picture of their consumer buying journey.